Blip is the self-serve marketplace for small business advertisers in the USA to buy airtime on digital billboards with any budget. The integration enables Watchfire sign owners to maximize revenue by seamlessly enabling sales through the Blip marketplace. […]
Sean Matthews, President of Visix. This is part two of a series analyzing digital wayfinding. Part one focused on general design principles. […]
On this episode of the Marketscale Pro AV Podcast, host Shelby Skrhak sat down with two experts from industry leader Diversified, which recently launched its DSaaS called Focal Point: Jay Leedy, Director of Business Development, and Kenneth Flemm, product owner of Focal Point. […]
Insider’s take: Great revenue performance but expenses are growing faster than revenues. Outfront finished the day down 0.26% to $26.58 on a day when the S&P 500 gained 0.37%, Clear Channel gained 9.45% and Lamar declined 0.06%. […]
Michael Cooper Global President & CEO, Rapport Worldwide. I seem to be asked this question, on a more and more regular basis. Whenever I’m asked this question, or if I’m asked to speak or, in this case, pen an article around the future of the ‘Out of Home’ (OOH) industry, I wonder whether those who encounter my musings may suggest that I come across as defensive. […]
The campaign is running on digital billboards, bus kings, and in-car subway assets throughout New York, Chicago, Philadelphia, and Dallas. Each year, thousands of men join the challenge to "Grow a Mo", or moustache, during Movember. […]
Technology companies are always looking for new markets or at least new use cases, and LED manufacturers have found one few would have predicted – media rooms for sports teams. They’re using fine pitch direct view LED displays as the backdrops for pre and post-game interviews with the athletes and coaches of college and professional sports teams. […]
Navigation help and current information are very important in big footprint facilities like convention centers and exhibition halls, so it’s interesting to see the solution that went in this fall at the Messe Dortmund in Germany. […]
The partnership between Interaction Channel and Moving Walls, out-of-home strategy, planning and buying, digital marketing and brand activation, can now benefit from this fifth generation cutting edge technology to deliver real value. “Dynamic media and content planning is now made easy for clients and brands that would leverage on the real time data that the solution offers. […]
By Ben Putland, MD at QDOT. Campaign delivery and reporting in OOH has always been a cumbersome task. Thanks to the fast growth of multiple networks by multiple vendors, a diverse landscape of technologies, infrastructure and operating systems has emerged. […]
Specifically, Wieser cites that outdoor advertising is “growing faster than the rest of the industry aside from pure-play digital,” and that recent results reported by major out-of-home media suppliers indicates the ad medium is growing “more than +6% globally this year. […]
Bus and rail riders no longer have to sort through paper copies of transportation schedules when they visit The Wood Street Station in downtown Pittsburgh. Instead, they can access schedules on an interactive, 8-foot tall kiosk. They can even map out an itinerary. […]
Will advertiser-sponsored free charging play a significant role in the buildout of EV charging infrastructure in the US? When you think of electric vehicle charging networks in the US, names like ChargePoint, Tesla Supercharger, Electrify America, EVgo, Blink, and perhaps others first come to mind. […]
Emerging technologies such as human motion tracking, gesture and facial recognition, augmented reality and new display technology have allowed teams to create amazing interactive displays, mind blowing effects and wildly successful marketing campaigns. The following is a list of some of the greatest digital signage displays we’ve seen. […]
Insider’s take: You can’t pursue legal remedies for an illegal sign. Even if the lease was legal Insider doubts the out of home company could have prevailed because there was clear language in the lease that it could be terminated on 90 days notice in the event of construction of a building. […]
