Outfront Media has had phenomenal performance in the past 12 months, outpacing 88% of US stocks. At current prices, the dividend yield doesn't look as attractive. While the growing industry provides tailwinds, I would advise investors to favor competitor Lamar Advertising. […]
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A lot of athletic shoe flagship stores in NYC seem to build their signature customer experiences around hoops, which makes sense for many reasons, but Puma’s new flagship is focused instead on what the Brits call footy. […]
By Jeff Hastings, CEO, BrightSign. “We are seeing more integrated, IT-centric approaches accompanying more ambitious rollouts – but with new network efficiency needs” Today’s digital signage deployments are larger, more ambitious and more connected than ever before. Managing them requires new rules for network efficiency, cost and security, writes Jeff Hastings, CEO, BrightSign. […]
Australia is witnessing the first major redesign of the payphone booth since 1983. But Telstra's new vision is meeting resistance from some councils, and the matter is in the courts. […]
Yun Yip, VP partnership development and country manager at MediaMath ANZ. Digital – and the subsequent fragmentation of media channels – has driven the shift from traditional media executions to the programmatic sphere. It is now moving us closer to the point at which brands will be able to execute most elements of an advertising campaign in a unified manner. […]
The 2019 report update includes changes to the current market models, including: • Updates to population and employment travel zone data drawn from the 2016 Australian Bureau of Statistics census; • Updates to ‘trip attractors’ in each travel zone such as shopping centres, schools and airports; • Updates to road network and transport information including public transport routes and timetables; • Additions of new signs and changes to some existing signs. […]
It has acquired Stockholm based company Visual Art Media and will now provide digital signage in Sweden, Denmark and Finland, extending its portfolio from the UK and the Netherlands. Swedish-based Visual Art Media operates DOOH in more than 260 locations and provides services for retail, rail and airport and leisure destinations across key cities including Stockholm, Gothenburg and Malmö. […]
Shares in outdoor advertising group QMS Media surged more than 23 per cent on Tuesday after confirmation that private equity group Quadrant had made a cash bid valuing it at more than $420 million. […]
Billboards come in a range of sizes. While you may be most familiar with the ones you see on Sunset Boulevard or driving along the highway, you can choose from a bunch of different billboard dimensions. The size generally depends on the surroundings and local restrictions. […]
I was in San Francisco a couple of weeks ago to see all the Samsung/PrismView LED and smart displays at the new Chase Center, but I also had a couple of free hours to have a quick look around. I’ve seen the LED displays in the lobbies of the cluster of Salesforce office towers downtown, but I’d not seen what was done in the new main tower. In short, it’s predictably stunning. […]
Hat Tip AV Magazine The multi-level marketing company Amway celebrated 60 years in business with a massive dinner for 1,300 in Las Vegas, using projection-mapping at each diner’s seating position. […]
TaxiTop has tied up with Uber to install smart digital screens on the top of their cabs but with an added feature i.e. suitable data driven targeting approach. As of now, the company has 40 cabs in their network of digital and car wrap media running in Kolkata with an inbuilt software that records information such as the time and place where the ads are displayed. […]
With a goal of transforming its original neighborhood meat market concept stores into an improved and inviting modern shopping experience, Boone, Iowa-based Fareway Stores Inc. is deploying integrated signage solutions from LG Business Solutions and ADFLOW in all of its locations. The family-owned retailer operates 125 grocery stores in Iowa, Illinois, Minnesota, Nebraska and South Dakota. […]
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