Mobile digital billboard company do it outdoors media and Blue Bite introduce “shadowfencing” for dynamic DOOH campaigns (OOHToday)
WHAT IS SHADOWFENCING? Shadowfencing is a dynamic geofence that shadows the mobile billboard wherever it drives. The mobile billboard unit’s GPS data automatically changes the digital campaign’s targeting parameters to serve ads within 200 meters of the mobile billboard in real-time. […]
Thu, Oct 31, 2019 at 5:04 PM