When Mountain America Credit Union, a full-service financial institution based in Utah, wanted to transform the member experience at its branches with an open-concept venue, the institution turned to Samsung video walls and digital displays to guide people through the experience. […]
Constantly creating fresh, exciting digital signage content can be quite a burden, especially for a small team tasked with maintaining an enterprise system. However, you don’t have to go it alone. There are a number of digital signage shortcuts to take the burden of creation off your shoulders, yet still have up-to-date content that fits with your design and brand standards. […]
A newly installed wind turbine came apart and took out a digital billboard in New York yesterday. You can read about the accident and watch video of the digital billboard falling on the Eyewitness News website. […]
With no end of visual distractions in retail and public spaces, the way to get people to notice and recall the key message on a piece of digital signage creative is to leave it on the screen longer. Right? Well … maybe not. […]
The Chicago Tribune ranked the billboard campaign as “among the top political stories of the year, if not the decade.” Construction unions paid to display the messages “Cross bridge at your own risk” and “Bridge ahead in critical condition” on electronic billboards near Interstate 80 bridges over the Des Plaines River in Joliet. […]
The Kylie Skin programmatic campaign is an excellent example of how powerful programmatic out-of-home advertising can be. The brand targeted 4,300 billboards and 1,500 video screens in shopping malls across 1,100 cities. In earlier times, it would have taken months to have so many screens displaying the same message. […]
Every so often I will get an email and pix from a reader who has spotted a food concession – usually – that has resorted to a manual fix for a digital problem. I have unavailable menu items hidden by tape and entire displays covered by paper … and everything in between. But I had never seen an example in the wild – until a recent trip to Winnipeg. […]
A new grocery in Naples, Florida – heavily focused on locally grown and sourced product – has more than 100 screens deployed around the floorplate. Arguably the most visually compelling component – from what I can see in videos and still images – is one set of stocked shelves that has 32 feet of LCD headers and 64 feet of shelf displays that have dynamic price tags. […]
The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The 828 meter building – the world’s tallest building – has 163 floors and is clad from top to bottom in LED lighting that’s used for scheduled shows and for booked media campaigns like this one, for the famed Dakar motor rally. […]
Mason Page, EVP Strategic Business Planning for Reflect. How do you create compelling visual content that not only holds a viewer’s interest, but also sparks engagement and drives the viewer to action? Rather than serving up the same old advertising that can be seen elsewhere, businesses need to think about how their digital signage is going to add to the customer experience. […]
As the 2020 Presidential election ramps up, I’ve been reading a number of political ad reports circulating in our industry and have noticed a clear blind spot in many. Most are predicting that there will be billions of dollars spent on political advertising, but that those ad dollars are directed to online, TV and radio. There is more to this story. […]
Some advertising contracts allow an out of home company to declare the future amounts due if a client defaults. Vincent v Grayson suggests that you’ll have a hard time recovering future amounts owed when a contract defaults unless you can prove actual damages. Here are the facts. […]
In New York, Out-of-Home (OOH) media agency Project X has released an interactive analytics suite through which advertisers can monitor the performance of their OOH ad campaigns. […]
Illinois legalizes recreational cannabis Jan. 1 -- the second-largest state to allow adult-use pot. Advertising regulations vary state by state. […]
The appeal of digital signage is expected to lead to the adoption of this technology in more sectors, such as corporate and hospitality. Experts also predict that greater screen sizes will grow in popularity from now until 2025. For reference, 52-inch displays and above are considered to be large in the digital signage industry. […]
