Can Sengezer: hired as Head of OOH Media at People Initiative. Graham Candler: hired as Head of Contract Services Global Outdoor at Global. […]
DOOH campaign for American Beverage Association by Clear Channel Outdoor and Wilkins Media. […]
Industry Veteran to Lead Communications Efforts (Montclair, New Jersey, December 13, 2019) Pearl Media, a multi-purpose outdoor advertising company, announces that Paul J. Fleuranges has joined the company as Senior Vice President of Marketing. Paul joins Pearl after spending 17 years in various communications leadership positions at NYC Transit and the NYS Metropolitan Transportation Authority. […]
It hasn’t even been 20 years since Tom Cruise showed us what the future of personalised marketing could entail in Minority Report, when a digital billboard addressed his character John Anderton by name to push brands like Guinness and American Express. […]
That 3% is not too dissimilar to our competitors…The returns on the board we are doing now aren’t going to match the returns on those first boards. […]
The most difficult task for advertisers is to reach customers at the right time with the right message. Even if your target audience might resonate with your message or products, they might not be in the right mood for your advertisements, or the current conditions might not be suitable. For example, if you are advertising sunscreen on a rainy day, people aren't going to be interested! […]
After consolidating its business in Australia, Seedooh eyes global expansion. Seedooh uses global best practice verification controls, and no such rigorous independent third-party assurance currently exists in any other market. […]
Samsung Electronics Co. has installed digital signage with interactive touchscreen at 90 subway stations across Seoul, adding marketing efforts to lead the booming business-to-business digital display market. The Korean tech giant said Wednesday it has supplied 4,218 units of its interactive digital signage to join the digitalization project for Seoul metropolitan subway map by Seoul Metro. […]
“LIVE BOARD MARKETPLACE” is a digital-out-of-home (“DOOH") advertisement initiative that enables programmatic transaction of impression-based DOOH advertisements, with automation of all phases, from advertisement planning to buying and selling of advertising spots and distribution. […]
It sounds important but I understood nothing from the text below [Ed]. Verizon Media is unifying its digital-out-of-home (DOOH) solution for DOOH publishers, the company announced this week. It combines Verizon Media’s DOOH capabilities of its SSP and DSP with a new integration with its digital signage. […]
Fast food restaurants, also known as Quick-Service Restaurants (QSRs), have been at the forefront of adopting new digital technologies to interact with their customers, improve their service offering and leverage the customer's dining experience. […]
The iconic One Times Square building sits at the busiest corner of New York City, and is historically known for being home to The New York Times. Originally constructed in 1904, the goal was to renovate and update the site, so building owners Jamestown LP partnered with Samsung to reinvent the outdoor displays that have been the focal point of Time Square for years. […]
Wondering how often other sales reps are cut commission checks? There seems to be no end to the input on this. Lead Wall. […]
On 6 November 2019 the Competition Appeals Tribunal (CAT) upheld a decision by the Competition Council. The council's decision found that two outdoor advertising companies, Clear Channel Danmark A/S and AFA JCDecaux A/S, had coordinated discount rates through an agreement. […]
Talon, a full-service OOH agency, solves advertising challenges with the help of technology. Jonathan Conway, Talon’s Chief Strategy Officer, recently told Digital Signage Pulse about the agency and its data-centric approach. Please tell us about what Talon does. […]
