Talon, a full-service OOH agency, solves advertising challenges with the help of technology. Jonathan Conway, Talon’s Chief Strategy Officer, recently told Digital Signage Pulse about the agency and its data-centric approach. Please tell us about what Talon does. […]
In a feisty debate towards the close of ATS London 2019, the role of programmatic in DOOH advertising was scrutinised by Nick Halas, group head of strategy, Posterscope; Sophie Pemberton, group strategy director, Talon Outdoor; and Seun Odeneye, managing director UK, Cadreon. Lindsay Rowntree, head of content at ExchangeWire, oversaw the discussion. […]
The upcoming show will be the last to be held at the RAI Amsterdam, before ISE moves to the bigger Fira de Barcelona in 2021. Even so, ISE 2020 will cram in another 800 square metres of exhibition space on top of the 56,100 square metres seen last year. To help readers make sense of it all, we’ve cooked up some edited highlights of the show for your contemplation and orientation. […]
The Vote.org erroneous creative install in Detroit… Can OOH go a step above what the online digital media currently lacks? Is this an opportunity for OOH to rise above? Should OOH take money from political super-packs who push a false message? […]
Out of home advertising is expected to grow by 8% in 2020 before declining to 1% in 2021 due to a slowing economy. Out of home is the only traditional media form which is growing. GroupM expects Chinese out of home revenues to decline by 5% in 2019 and another 5% in 2020. […]
Paul Wright and Carson Frost of SignValue. We’re not just seeing transactions which are coming from the big three that are buying independents. We’re seeing a lot of independent owners that are also actively looking to grow their footprints. […]
On track to be in over 1,500 stores nationwide within the next year, Popspots is expanding their operations with a $5 Million Series A funding round led by Silverton Partners. Popspots smart displays provide video advertising (under the trade name 'Grocery TV') in grocery checkout aisles and merchandising services such as out-of-stock tracking and planogram management. […]
Bob Supinger. Why Use Interactive Digital Displays. If you haven’t had the opportunity to explore or install interactive digital displays yet, you might not be thinking of all the ways interactive signage could impact your organization. […]
The prospect of round-the-clock illuminated advertising displayed on a giant globe the size of the London Eye has some Stratford residents worried. MSG Sphere, a planned concert venue for Stratford, east London. […]
9 Trainline 'Live departures'. Trainline’s AR-powered campaign transformed posters into live departure boards. When a user pointed their mobile device at a billboard, AR tech transformed the ad into a station-style trains departure board, displaying service times and the weight of CO2 emissions saved by travelling by rail as opposed to road. […]
More and more companies involved on the sell and service side of digital signage seem to be picking out business verticals and getting very focused on them. It’s a tactic that can work very well if that company already has a big history and footprint in a vertical, and that’s certainly the case with Uniguest. […]
Best Buy Canada recently embarked on a multi-year effort to enhance approximately 30 of its state-of-the-art experience stores with new interactive digital signage across Canada. These stores feature several new zones, each designed to enhance the shopping experience with interactive displays that enable customers to learn about, and even demo, the products they’re considering. […]
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This is bad on an epic level – a big direct view LED in the main rail station in Rotterdam. The big screen (photo provided by a reader) should be showing Dutch train schedules. It is instead showing diagnostics, including the IP address on the station’s network for the media player. […]
JCDecaux now boasts a high-performance solution for creating content adapted to the DOOH screens rolled out selectively in large French cities. The exclusive partnership provides the communication departments of local authorities with a platform helping them to produce relevant and engaging content for all their users. […]
