16:9: World’s Tallest Building Hosts Massive Car Rally Ad, For Dakar Rally
The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The 828 meter building – the world’s tallest building – has 163 floors and is clad from top to bottom in LED lighting that’s used for scheduled shows and for booked media campaigns like this one, for the famed Dakar motor rally. […]
Mon, Dec 30, 2019 at 8:19 AM