By Brent Thomson. Utterly untraditional clients have discovered OOH as a way to send their messages to the masses. All kinds of marketers, from pastors to rappers, are turning to outdoor advertising to reach a wider audience. […]
By Bob Keaveney. The first wave was about competing with online stores. Now, the imperative is to build omnichannel experiences — in the store, online and everywhere. […]
The email invites to come visit booths and set up interviews have started piling in for Integrated Systems Europe, which will be on four weeks from now in Amsterdam. As with its related show InfoComm (the trade organization AVIXA is an owner of both), ISE is not a digital signage show, but has a lot of digital signage at it. […]
Jesse London. Liveboards are an exciting innovation, and I saw increased advertiser interest in the technology. First, Liveboards provide scale. An advertiser can reach 35 million NYC subway riders weekly across 160+ subway stations. That number climbs to 45 million by this September when Liveboards hit 240+ stations. Liveboards are also in Boston, Washington, SF, and Miami. […]
Longtime 16:9 sponsor Capital Networks, a CMS software company based in suburban Toronto, is the latest firm to announce an integration with BrightSign’s little purple media players. […]
Vancouver-based digital signage solutions provider 10net Group has acquired Phoenix-based Unified Brand in a deal that gives both, relatively small companies more heft and clout in chasing deals across North America. […]
Canadians are mostly practical people, so I am probably not the only person north of US border who has seen images or video of a new Canada Goose experiential store in Toronto and wondered why a cold room was needed, when parka-testing shoppers could just go outside. On the other hand, would the shoppers come back with their pricey jackets? And, of course, it’s not always cold up here. […]
Some very big technology companies have come into the digital signage business through the years, and with the exception of the display guys, most have either exited or their efforts kinda petered out. Every so often I stumble across something that suggests Cisco is still in signage, but I don’t see it. […]
Richard Rothfelder, Partner, Rothfelder Falick. More citizens will spend more money exercising their rights to freedom of speech, including by promoting their candidates through billboard and other out of home advertising. […]
The partnership is based on location intelligence from HERE. Bentley Systems uses HERE traffic data, navigable attributes, road network information and maps in its Streetlytics solution (developed by mobility analytics solution provider Citilabs), which provides insights into where, how, when and why people travel. […]
John F. Laramie, CEO at Project X (fka ADstruc) Despite the name change, we’re actually doing the same thing we set out to do when we launched the company 10+ years ago — providing a more efficient way to buy OOH with the help of technology. In our early stages, we did that by selling the technology directly to the buying agencies. […]
Shannon Mutschelknaus, Display Quality and Reliability Lab Engineering Manager, Daktronics. Inside LEDs is a diode and that diode when operated properly can last a very long time… 100,000 hours only refers to the diode chip itself. […]
STRATACACHE appears to be timing partnership announcements this week to coincide with its presence at the NRF retail trade show in NYC. On the heels of a partnership announcement Monday regarding the Japanese market, CEO Chris Riegel has announced what is a more significant and momentous deal with a huge Chinese LCD panel manufacturer. […]
Designed to reach consumers in “out of home” locations such as the High Street, shopping malls and conference centres, iWalker from NomadiX uses facial feature detection to collect a range of data that is impossible to amass from traditional billboards and ad flyers. It records how many people have looked at a message, and for how long. […]
Atin Gupta, CEO, Atin Promotions & Advertising. Gupta thinks that digital and programmatic is finally becoming a reality and OOH players need to be ready for that. “Several municipal councils across the country are coming up with new guidelines for OOH. […]
