Kym Frank: Despite abundant proof of OOH effectiveness, only 3.5% of political ad dollars went to outdoor advertising in 2016. What will it be in 2020? (MediaPost)
As the 2020 Presidential election ramps up, I’ve been reading a number of political ad reports circulating in our industry and have noticed a clear blind spot in many. Most are predicting that there will be billions of dollars spent on political advertising, but that those ad dollars are directed to online, TV and radio. There is more to this story. […]
Sun, Dec 29, 2019 at 7:11 PM