Programmatic DOOH Ad Spend Through Vistar Media Grew 80% in 2019
With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home (DOOH) advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, is at the forefront of this growth, according to a usage analysis of its platform. […]
Tue, Jan 21, 2020 at 10:20 PM