The City of Sydney has not made a decision on the future of its lucrative outdoor advertising contract despite its long-standing deal with French-outdoor advertising giant JCDecaux expiring at the end of January. […]
A Maryland appeals court yesterday ruled that a Baltimore City excise tax on billboards does not violate the First Amendment rights of Clear Channel Outdoor, upholding a state tax court decision in favor of the City’s Finance Department. […]
In the days leading up to the Super Bowl, many companies have been competing to win the brand sweepstakes. With Super Bowl commercials becoming increasingly cost-prohibitive (ads in this year’s game cost $5.6 million per 30 seconds), many advertisers want to find other ways to build excitement around the game—and all the better if they shell out less money to do it. […]
Transit and street furniture advertising reach 81 percent and 60 percent, respectively, of adult travelers ages 16+ monthly. These numbers are even higher than the US national averages for the transit and street furniture formats, which total 78 percent and 50 percent, respectively. […]
Home Depot is piloting interesting technology that bridges a scanner, screen and presumably AI-based visual search algorithms to enable home DIY types to identify parts and locate replacements in the giant hardware store. […]
Know your opposition. Here’s the budget for Scenic America, the anti-billboard non-profit. Insider assembled the figures based on Scenic’s IRS 990 forms. […]
There have already been several advancements over the course of 2019 that will only get better in the years to come. Artificial intelligence and facial recognition software are two pieces of technology sure to appear in the coming years. Better hardware As time progresses, the software that runs digital signage will get better and stronger. […]
Podcast 32:49. What are some must-sees on the ISE 2020 show floor? Where should you eat? […]
Cedric Bernard became Chief Executive Officer at Adkom Media. Imran Elahi has been appointed to the newly created role of Head of Digital for Talon. Jim Wilson appointed U.S. […]
With travel bans in place and some Chinese cities on lockdown, Blackman acknowledged that attendance would be affected. “We're assessing the situation and talking to our Chinese customers to find out what their circumstances are and will provide updates as that situation develops. […]
AdCity has reached an agreement with Singapore-headquartered adtech company Moving Walls to introduce a regional first, post-campaign OOH media analysis solutions across the region. […]
Brian Han, senior equity analyst at Morningstar: “The uncertainty caused by this leadership vacuum is likely to weigh on investor sentiment.” In August the out of home advertising specialist downgraded guidance in an "extremely tough" advertising market being felt by all parts of the ad industry. […]
Elliot Maras. With automation making inroads in many aspects of our daily lives, the newly introduced 5G cellular technology is destined to play a big role in how things get done. As this more powerful cellular technology expands, many experts think the pace of innovation of connected devices will accelerate. […]
While marketers are eager to adopt a more streamlined, data-driven approach to buying DOOH media, many media owners are wary of how this new technology will impact their business. These concerns primarily stem from the misconceptions surrounding rates and creative approval. To help, we’re breaking down the key ways DOOH media owners can maintain inventory control while using programmatic. […]
Insiders Take: The market not only recognizes well managed companies but also understands the nature of risk and prices it accordingly. This is terrific news for the OOH industry. If you are a solid performing OOH company and have a strong relationship with a commercial bank, you should make sure your Lender hears about this. […]
