Editors’ Picks

16:9: Samsung Announces Back To Business Solutions Set Built On New Normal Challenges

The operating challenges presented by the novel coronavirus have prompted a bunch of companies to start marketing solutions that are framed around using technology to get businesses back open and running safely. It started with a handful of solutions by smaller companies, but now the big guys – like Samsung – are getting involved. […]

sixteen-nine.net
Tue, Jun 16, 2020 at 10:17 AM

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16:9: LG Starts Touting Direct View LED As Cinema Screens

LG has joined Korean rival Samsung in actively marketing a direct view LED solution for cinema operators, as an alternative to projection systems. The big pitch behind the new 3.3mm pitch LED product is image quality – like deep blacks and color uniformity – and the ability for cinema operators to win back space and add new rows of seating because the projection room is eliminated. […]

sixteen-nine.net
Tue, Jun 16, 2020 at 8:20 AM

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ABC News: Expert warns of ‘Coronavirus Carmageddon’ if returning workers avoid mass transit

"Traffic could come to a standstill." By Gio Benitez and Mina Kaji. As states start to ease restrictions, the man who coined the term "gridlock" is warning that drivers could face an unprecedented level of traffic if people avoid mass transit due to COVID-19 concerns. […]

abcnews.go.com
Mon, Jun 15, 2020 at 5:50 PM

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The Philadelphia Inquirer: No, coronavirus won’t kill the touchscreen

Could the coronavirus doom the touchscreen kiosks that were widely adopted by Wawa, banks, airports, and retail stores? Industry leaders and experts say the touchscreens aren’t going away. Instead, they will likely become just one option for consumers to order food or check out items. […]

inquirer.com
Mon, Jun 15, 2020 at 5:31 PM

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Forbes: Travel this summer will be mostly local and by car; and other predictions

More than half of consumers (53%) plan to get away on a summer vacation, according to a new survey by The Out of Home Advertising Association of America (OAAA), a trade association representing billboard advertisers. Road trips will be back in a big way this summer, with 62% of consumers planning to travel by car for summer vacation — up 72% from last summer. […]

forbes.com
Mon, Jun 15, 2020 at 5:28 PM

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Seedooh, the Australian-born Independent Verification Platform (IVP) for public space media, integrates with LIVE BOARD Inc, Japan’s first impression-based DOOH network (BandT)

LIVE BOARD is a joint venture between Docomo (Japan’s largest telecommunications business) and Dentsu (Japan’s largest advertising agency business). LIVE BOARD was launched in early 2019 with a vision to become the world’s largest DOOH AdNetwork Operator that delivers advertisements based on real-time audience data. […]

bandt.com.au
Mon, Jun 15, 2020 at 5:25 PM

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Nationwide passenger vehicle travel volume continues to increase: INRIX

Overall travel continued to increase in Week 13, despite Tropical Storm Cristobal impacts Nationally, when compared to typical travel,[2] Week 13 (Saturday, June 6 – Friday, June 12) saw: Personal travel down 7% vs. 12% in Week 12 Long haul truck travel down 3% vs. 3% in Week 12 Local fleets in Metro Areas down 2% vs. […]

inrix.com
Mon, Jun 15, 2020 at 5:22 PM

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Anna Bager: The OOH sector did not fare as badly as projections anticipated (The Internationalist podcast, 28:37)

Out of Home advertising—up until Q1 of 2020—had experienced 10 years or 66 quarters of growth. […]

the-internationalist.com
Mon, Jun 15, 2020 at 5:20 PM

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The debate continues: What do you call your OOH ad inventory units?

We’ve received more comments about with Adams’s CEO Kevin Gleason’s article that we should call our inventory “assets” or “bulletins” or “digital displays”, not “boards”. Mike Brown of Brownhouse Outdoor says keep it simple: Most of my clients are local and even most agency people I deal with have no idea what “bulletin” “static” or “display” even means. […]

billboardinsider.com
Mon, Jun 15, 2020 at 5:17 PM

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How to customize off-the-shelf digital signage products (DSConnection)

How have you customized off-the-shelf products to make them work in your environment? This week’s question is answered by members of the DSE Advisory Board INTEGRATOR COUNCIL “We have clients with specific needs that require customized approaches to software and hardware. Whenever customizing the off-the-shelf product, there must be support in place. […]

digitalsignageconnection.com
Mon, Jun 15, 2020 at 8:56 AM

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16:9: Much-Needed Upgrade To LaGuardia Includes Plenty Of Dynamic, Data-Driven Screens

Business travelers familiar with the hellscape that was the old LaGuardia airport in New York won’t recognize it if/when they start getting back on airplanes for things other than family emergencies. […]

sixteen-nine.net
Mon, Jun 15, 2020 at 8:44 AM

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Retailers will have to shift away from or reimagine high-touch services (Retail Dive)

Some examples, like basketball courts and soccer fields in athletics shops, are geared toward giving customers a better way to test out the products they might want to buy, while others, like Lululemon's newest concept, are intended to build community around the brand through activities like workout classes, group meditations and scheduled events. […]

retaildive.com
Fri, Jun 12, 2020 at 6:14 PM

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How the Pandemic Might Affect Spending on 2020 Political OOH Advertising (Wide Format Impressions)

The placements and formats for political OOH advertising may shift. A lot depends on when (or if) targeted voters resume daily commutes, air travel, and attendance at concerts, conventions, and sporting events. The Impact of COVID-19 After the Super Tuesday primary on March 3, 2020, it was shaping up to be a record-setting year for spending on political ads. […]

wideformatimpressions.com
Fri, Jun 12, 2020 at 6:11 PM

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Seeking Alpha: Lamar Is Already Pricing In A Recovery

LAMR is trading with a full valuation. This prices in a recovery that may or may not occur. In addition, the lower dividend is worth a yield of only 2.8%, so it is uninteresting for a yield-seeker as well. […]

seekingalpha.com
Fri, Jun 12, 2020 at 4:40 PM

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16:9: New Research Suggests Average AV Tech In US Earns Far More Than Those In Other High GDP Nations

New AVIXA research, based on a large survey, suggests full-time pro AV techs make an average of $65,000 in the US, well above the pay for equivalent work in similar countries.  The research, based on feedback from almost 4,000 AV people across 77 countries, also suggests that while the pandemic has been a big kick in the nether regions for the industry as a whole, that has not forced down salaries. […]

sixteen-nine.net
Fri, Jun 12, 2020 at 12:50 PM

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