By Lonnie Passy, Expert in Transit Media. Today with many budgets paused and people avoiding public transit, brands are going to need to deliver more share than ever for a fraction of their budget. It’s a reason why OOH is going to have to rely on a few select formats as our cities continue to reopen. […]
COVID-19 – Average Daily Miles Traveled Report. Updated 6/9/2020. #1 New York: +175% vs April low. […]
John Arnold, Arnold Outdoor; Larry Roberts, Boardworks; Justin Powell, Huntington Outdoor. Everything costs twice as much as you think. First, unless it’s a very special case, don’t bother with a location with less than 5,000 a day traffic count. […]
We’ve had a steady stream of upsetting events over the past several months, which makes it especially important to remind ourselves of the good things that we can celebrate. […]
Chicago has recently entered phase 3 of its recovery plan, reopening numerous businesses and services across the city with safety protocol in place. Office-based jobs are among the most significant sector of life which has resumed, leading hundreds of thousands of people to the workplace each weekday. […]
Prime(i) Road, uses anonymous vehicle recognition technology to target consumers of specific vehicles. All vehicle details are matched with an anonymised vehicle specification database and ads are triggered and served automatically, based on specific vehicle make and model when stationary. […]
The French computer vision company Quividi says it has upgraded its patter detection software platform to deal with a very 2020 problem – counting and categorizing audiences for screens when the viewers are wearing face masks. […]
The team that puts together the global Digital Signage Awards, which Sixteen:Nine helps sponsor, has opened submissions for the 2020 awards, which will theoretically be handed out in February at a dinner in Barcelona, during ISE 2021. That is a long way from now and much will have happened between now and then. Hopefully, it is safe again to fly and wander around trade shows. […]
When stay at home orders were first issued, many direct-to-consumer startups had to hit pause on their out of home advertising campaigns. Now, as cities start to re-open, some out of home advertisements are starting to come back as well. […]
Marc Bartholomew, VP and head of digital, Posterscope, discusses how COVID-19 has exposed much-needed changes to the out-of-home (OOH) industry and why Programmatic trading should be the agent for change – offering advertisers the comfort and security that other digital channels can offer. […]
By Gary Kayye. Technology seems to be able to do nearly everything — unless the government steps in and says, “no, it can’t.” And, that’s precisely what happened with the concept of facial recognition. […]
Fleet travel has improved to 98% of normal. Make sure your truckstop clients know this. Ten States (Alabama, Alaska, Idaho, Montana, North Dakota, Oklahoma, South Carolina, South Dakota Utah Wyoming) now have travel which exceeds the control period before covid-related travel declines. […]
Last summer, OAAA formed a Data Use and Analytics Working Group – comprised of both buy side and sell side representation – with the objective to accelerate out of home (OOH) industry-wide adoption of automated transactions at scale and to enhance OOH integrations seamlessly into the broader media ecosystem. […]
With the doors of Nevada casinos opening Thursday, companies are rolling out fresh marketing campaigns to get customers through them. And, while some companies are rallying around new slogans and promotions, the Las Vegas Convention and Visitors Authority is putting its newest campaign on hold. […]
Insider’s Take: All productive changes providing more flexibility and time for the business owner. Hopefully, they will get legislation pushed though to allow expenses related to PPP loan forgiveness to be fully deductible. With both the Senate and House approving changes to the Paycheck Protection Program, here is a quick summary of what is in the bill and one thing that is still left out. […]
