Editors’ Picks

Appeals court reinstates Cincinnati billboard tax. Decision may set a bad example for other cities (Billboard Insider)

Insider’s take: Terrible outcome. Expect to see more cash-strapped cities attempt to pass punitive and selective taxes against out of home if this case stands. Yesterday a three judge court of appeals in Hamilton County Ohio reinstated the Cincinnati billboard tax by a 3-0 vote. […]

billboardinsider.com
Sat, Jun 20, 2020 at 7:29 PM

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Scammer posing as a rep for Let Freedom Ring Civil Rights Organization targets OOH media owners (Billboard Insider)

There are plenty of great civil rights and black lives matter groups you should work with. One to avoid is Kendrick J Turner’s Let Freedom Ring. He’s attempted to scam at least five out of home companies. […]

billboardinsider.com
Sat, Jun 20, 2020 at 7:23 PM

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The Good (and Bad) of Virtual Events in The Digital Signage Industry (rAVe Pubs)

By Mark Coxon. 2020 is the year of remote everything. It has been a work from home, webinar heavy, travel light year for the whole country and, of course, for us in the AV industry as well. […]

ravepubs.com
Sat, Jun 20, 2020 at 7:02 PM

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Comparing the four out-of-home revenue forecasts (Billboard Insider)

Insider asked Paul Wright, the most optimistic of the forecasters if his opinion has changed since March and he said this: “We were really hopeful that the virus curve would be flattened with masks, distancing, hand washing and a change in the weather, but few of these are gaining much traction. […]

billboardinsider.com
Thu, Jun 18, 2020 at 7:17 PM

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Street Fight Mag: States are Reopening. It’s Time to Start Thinking About OOH Again.

By Leslie Lee, Vistar Media. When shelter-in-place orders went into effect nationwide due to the coronavirus pandemic, agencies and brands were quick to pull their out-of-home (OOH) and digital out-of-home (DOOH) campaigns as budgets tightened and audiences stayed home. […]

streetfightmag.com
Thu, Jun 18, 2020 at 6:57 PM

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Digital out-of-home and its verification capabilities the next big thing for advertisers in APAC (Marketing-Interactive)

By Laura Quigley. As people are coming out of quarantine and are starting to get back to their routines- offices, restaurants, shopping, gym, and marketers will be keen to get their attention. As it becomes increasingly challenging to reach today’s consumer in the fragmented media landscape, the effectiveness of DOOH advertising has become more significant to brand marketers. […]

marketing-interactive.com
Thu, Jun 18, 2020 at 6:53 PM

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How OOH real estate firm Landmark Infrastructure is handling the pandemic crisis (Billboard Insider)

Insider’s take: The sale eliminates one-quarter or $119 million of Landmark’s $458 million of debt. Landmark’s debt/EBIDTA should decline from 6:1 to approximately 4.5:1, well below the company’s 8:1 debt covenant. Landmark is deemphasizing out of home leases and easements in favor of wireless development. […]

billboardinsider.com
Thu, Jun 18, 2020 at 6:32 PM

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Next CES in Las Vegas is in January 2021, and organizers are committed

In January, we plan to convene the technology industry, both physically in Las Vegas and digitally online. CES will continue to help you make connections and reach your business goals. […]

ces.tech
Thu, Jun 18, 2020 at 6:27 PM

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ALLVISION Launches Premium Large-Format Digital Out-of-Home (DOOH) Network in Canada (DSConnection)

TORONTO, ON., June, 2020 – ALLVISION launches Canada’s first premium pure-play large format digital out-of-home (DOOH) network on major streets and highways in Canada’s top 3 markets.  Anchored by coverage throughout the GTA on Highways 401, 407, 427, and 403, the network will deliver close to 22,500,000 daily impressions. […]

digitalsignageconnection.com
Thu, Jun 18, 2020 at 11:11 AM

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16:9: Cinema Media Network Brings Haptics-Driven, Touchless Screens Into Moviehouses

A digital OOH media network has partnered with a company that has a very different take on touchless technology for information and advertising screens in the lobbies of cinemas. […]

sixteen-nine.net
Thu, Jun 18, 2020 at 9:55 AM

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Largest LED Display of its Kind Installed in Beijing Region (DSConnection)

Daktronics, one of the digital signage industry’s leaders in providing large-format LED video displays, message displays, scoreboards, digital billboards and more, recently completed some noteworthy work in one of China’s large mixed use developments in the Chaoyang District. […]

digitalsignageconnection.com
Thu, Jun 18, 2020 at 9:07 AM

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16:9: A Sanitizer Station That’s Also A Messaging Screen, Fever Sensor, People Counter, And …

The Dubai-based digital signage solutions provider Connectiv have taken one of those hybrid sanitizer dispenser/information screens from China and added a lot more capability. Connectiv juiced up what is otherwise becoming a commodity item by adding presence detection, fever screening and people counting for building capacity guidelines. […]

sixteen-nine.net
Thu, Jun 18, 2020 at 8:03 AM

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Why you should include DOOH advertising in your summer 2020 campaign (Vistar Media)

As summer begins (and we think about a return to normalcy), advertisers are on the hunt for the most effective strategies to reach consumers once they're on-the-go again. During this highly anticipated and fast-paced season, digital out-of-home offers powerful capabilities that provide brands flexible ways to approach campaigns based on their needs. […]

info.vistarmedia.com
Thu, Jun 18, 2020 at 12:08 AM

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Digital Signage Expo 2020 Opens Exhibit Hall Registration for September 16 and 17, in Las Vegas (DSConnection)

Atlanta – Digital Signage Expo (DSE) announced today that registration for its 2020 exhibit hall is now open. The DSE exhibit hall will be open on Wednesday and Thursday, September 16 and 17, at the Las Vegas Convention Center. Exhibit hall passes are free to qualified attendees. […]

digitalsignageconnection.com
Wed, Jun 17, 2020 at 6:25 PM

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OOH real estate firm Landmark Infrastructure Partners LP sells its European outdoor advertising portfolio (GlobeNewswire)

Landmark Infrastructure Partners LP (the “Partnership” or “Landmark”) (NASDAQ: LMRK) has completed the sale of its interests in the joint venture that holds its European outdoor advertising portfolio for a purchase price of £95 million (“Transaction”), subject to certain adjustments. […]

globenewswire.com
Wed, Jun 17, 2020 at 6:20 PM

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