Editors’ Picks

Broadsign’s Ben Allman: Why now is the time for programmatic DOOH (AdNews)

As audiences gradually edge their way closer to pre-COVID levels, the industry eagerly waits to see at what rate the corresponding ad dollars will return. While a number of prominent OOH publishers have recently reported an increase in briefing activity, it comes as no surprise that many marketers have had their budgets slashed or scrapped altogether thanks to COVID. […]

adnews.com.au
Wed, Jun 17, 2020 at 6:08 PM

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The hard lessons Adam Malone learned as VP of DOmedia (OOHToday)

In 2009, I joined a VC-backed start-up, DOmedia, that aimed to “change the way OOH media was bought and sold”. We wanted to “disrupt” the “traditional” and “antiquated” OOH industry. Our online marketplace would usher in a “new age”. […]

oohtoday.com
Wed, Jun 17, 2020 at 5:59 PM

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Out-of-home debt markets show resiliency throughout the pandemic (Billboard Insider)

The out of home debt markets have been remarkably resilient during the Covid. Clear Channel just amended its credit agreement to get more flexibility. OUTFRONT did the same in April. […]

billboardinsider.com
Wed, Jun 17, 2020 at 5:22 PM

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16:9: Westfield Stratford City In London Upgrades Giant “Four Dials” LED Display On Facade

The big Westfield Stratford City shopping mall on the east side of London, around where the 2012 Olympics were staged, has been around long enough now that it is refreshing some of its digital. This is a 10mm Daktronics display applied as a gentle curve on a facade of the mall. It replaces an earlier version that has been up for eight years. […]

sixteen-nine.net
Wed, Jun 17, 2020 at 12:39 PM

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16:9: LG Gets Serious About Direct View LED With Big Lineup Expansion, Indoor And Out

LG’s US Business Solutions unit is getting very serious about LED – both indoor and outdoor. […]

sixteen-nine.net
Wed, Jun 17, 2020 at 11:37 AM

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Ad Age: Magna says linear ad sales for TV, radio, print and out-of-home will suffer the most in 2020

Moving into 2021, Magna expects U.S. advertising sales to rebound, gaining 4 percent to $222 billion. However, the U.S. […]

adage.com
Tue, Jun 16, 2020 at 7:34 PM

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Global ad marketplace to drop 7% this year, rebound next year, Magna says; OOH to decline by 22% in the US (Marketing Dive)

US media owners' advertising revenues from linear ad sales are forecast to decline 16% in 2020, including a 22% drop for out-of-home sales. Total media owner advertising revenues, which includes linear and digital formats, are expected to decline by 7.2% to $42 billion in 2020, according to a new Magna report shared with Marketing Dive that reflects the media landscape after COVID-19. […]

marketingdive.com
Tue, Jun 16, 2020 at 7:34 PM

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MediaPost: GroupM Forecasts 13% Drop In U.S Ad Spending In 2020, OOH to drop 21%

Out-of-home advertising is expected to take a 21% hit this year. GroupM is now forecasting a 13% drop in U.S. ad expenditures for 2020 (excluding political) to about $208 billion, followed by a rebound of 4% in 2021 to $216.6 billion. […]

mediapost.com
Tue, Jun 16, 2020 at 7:34 PM

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Moodie Davitt Report: How the pandemic affected oOh!media’s business and how the company sees the future

Exclusive interview with oOh!media's Chief Commercial and Product Officer Robbie Dery. The Moodie Davitt Report: Can you outline the scale of impact of the COVID-19 crisis on your business, and that of your partners, from airports to brands? Robbie Dery: A fundamental driver of media and advertising revenue is targeting audiences in sufficient volumes. […]

moodiedavittreport.com
Tue, Jun 16, 2020 at 7:24 PM

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Japanese DOOH network LIVE BOARD to use real-time campaign verification data from Seedooh platform (AdNews)

The integration will enable agencies and advertisers using the LIVE BOARD network to access independently verified campaign data via Seedooh’s real-time dashboard. Tom Richter, Seedooh Founder and CEO says the LIVE BOARD vision is one of standardisation, data-led automation and a market-scale programmatic ecosystem for DOOH in Japan, the third largest outdoor market in the world. […]

adnews.com.au
Tue, Jun 16, 2020 at 7:02 PM

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XTD to handle programmatic ad sales for Swift Media’s 1,400-screen DOOH network in healthcare facilities (Mumbrella)

XTD’s ‘Motio’ continues to grow – The specialist place-based media company announced earlier this month the representation of the Caltex on-the-go network adding to its recently acquired Health network from oOh! media (ASX:OML) and its indoor sports and leisure network earlier in the year. […]

mumbrella.com.au
Tue, Jun 16, 2020 at 6:57 PM

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Recap of the webinar: Why OOH Should Be The First Place Brands Go Post-Crisis (Billboard Insider)

Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis. Some takeaways; Covid may give boost to out of home company home officing. Active OOH sectors now are insurance, banking and alcohol. […]

billboardinsider.com
Tue, Jun 16, 2020 at 6:29 PM

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Clear Channel Outdoor takes further steps to cope with the financial impact of the pandemic (Billboard Insider)

Insider’s Take: All of the publicly traded companies have had to make moves to deal with reduced revenues and cash flow due to the pandemic. CCO back in April announced the sale of their Chinese subsidiary, Clear Media. At that time they announced a number of cost cutting moves, including deferring capex, and reducing operating expenses including a reduction in executive compensation. […]

billboardinsider.com
Tue, Jun 16, 2020 at 6:26 PM

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World Out of Home Organization Executive Director John Ellery retires

WOO President Tom Goddard will take on the additional role of Executive Chairman, heading a team of General Secretary Mark Flys, Marketing and Insight Director Richard Saturley, Event Director Anna Pisano and Data/Insights Manager Heather Wallace. John Ellery was appointed Executive Director of FEPE International in 2004, which was founded back in 1959 and which preceded WOO. […]

worldooh.org
Tue, Jun 16, 2020 at 6:14 PM

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NEC to pay patent license fees to Ultravision International to make LED displays (DSConnection)

DALLAS, TX – 06/10, 2020 – Ultravision International announces that NEC Corporation, NEC Display Solutions of America, Inc., NEC Display Solutions, Ltd., NEC Display Solutions Europe GmbH, and S[quadrat]GmbH have entered into a license agreement related to Ultravision’s LED Display patents. […]

digitalsignageconnection.com
Tue, Jun 16, 2020 at 10:39 AM

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