By Jessica Miles. Verification will allow advertisers to buy ‘Quality’ DOOH inventory. The dynamic and contextual nature of digital out of home increases the possibility of incorrect ad delivery which makes third-party verification critical to the success of the medium. […]
UK OOH trade body Outsmart reports that revenue for July to September 2020 declined -50% year on year, an improvement on Q2 (-83%) and generating total revenues of £166m. Classic and Digital Out of Home revenues declined by -58% and -42% respectively and Digital’s share of revenue was 61% slightly less than Q2 (68%) as Classic improved. […]
Hivestack is expanding sales and operations to several countries in Latin America including, Argentina, Costa Rica, El Salvador, Guatemala, Honduras, Peru, Panama and Mexico. Even in the midst of a global pandemic, programmatic advertising has been on a meteoric rise in Latin America. […]
by Laurie Sullivan. Data shows that while advertisers used more digital media on portable devices during the early stages of the COVID-19 pandemic to reach consumers, the trend continues to reverse. In fact, many advertisers say they expect to increase digital out-of-home spending within the next six months, and 59% of the 250 U.S. […]
A demand-side platform, or DSP, is a powerful media buying platform that allows advertisers and marketers to purchase highly targeted digital ad space efficiently and at scale. DSPs serve as the middleman between media buyers and publishers, providing a repository through which they can buy and sell ad inventory. […]
OUTFRONT Director of Product Management David Dye explains out of home attribution in 2 minutes. […]
By Bill May. The anti-billboard groups, Scenic Missouri and Scenic America, had been trying to ban billboards legislatively in Missouri…In 2000 they were able to gather enough signatures to get it on the ballot. It was called Prop A. […]
Josh Cohen, Founder and President, Pearl Media. The majority of PEARL’s Out of Home inventory sits in the heart of the country’s top DMA’s that rely heavily on people traveling, dining entertaining and commuting to and from their offices. […]
Sensors that trigger content and respond to external actions in other ways have been around digital signage for years, and like most things, it’s grown easier with time to pull these sorts of things together for uses in spaces like retail and exhibits. […]
Project Overview Products: Outdoor LED Video Wall, Android Cloud Network Media Player Location: Spithead Business Centre, Isle of Wight Size: 5.76m x 2.88m Resolution: 960px x 480px Pixel Pitch: P6 Brightness: 6,000cd/m2 Background Spithead Business Centre is a major commercial centre located on one of the busiest thoroughfares on the Isle of Wight. […]
The out-of-home (OOH) media industry industry is expected to bounce back after being smashed during the pandemic, according to forecasts in PwC's Entertainment and Media Outlook for 2020-2024. The report says audience targeting, programmatic trading ability and the sophistication of measurement capability are central to driving future demand. […]
Out of Home bulletins, posters and transit shelters have a CPM or cost per thousand impressions which is cheaper than the other kinds of media. Mobile display and general digital display ads are the only things which are cheaper but they struggle with viewability, ad fraud and ad blocking. Looks at this CPM chart from the PJ Solomon November 2020 Media Monthly. […]
An Out-of-Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that advertisers who continued to invest in Out-of-Home benefitted from strong performance including an average +51% shift in ad recall and increase of +16% for purchase intent. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT A few weeks ago NEC Display, which is now Sharp NEC Display Solutions, started marketing a new product called NEC MediaPlayer. I saw the note and I thought, “Oh, OK, I’ll write about this.” But then I didn’t, because I couldn’t make heads or tails of what it was about. […]
NEW YORK, November 18, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that its next WE.DOOH (Women’s Empowerment in Digital Out-of-Home) workshop will help participants prepare for 2021 with the session: “Champion Your Ideas, Move Your Mission Forward and Start the New Year Strong. […]
