Editors’ Picks

16:9: Louisville Expo Center Adds Big LED Displays To Parking Lot Entry Canopy

I am weirdly a fan of projects that don’t necessarily set the hearts of creative technologists racing, but just improve on some kind of communications. The entry gates at the Kentucky Exposition Center (KEC) in Louisville is a convention and events facility that handles everything from a bourbon festival (hic!) to the National Farm Machinery Show. […]

sixteen-nine.net
Wed, Nov 18, 2020 at 12:08 AM

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60% of Advertisers Plan to Increase DOOH Spending in the Coming Months: Verizon Media Study (Martech Series)

Verizon Media, a division of Verizon Communications, Inc., has released their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. It conducted an online survey of nearly 250 US advertisers and marketers who are decision makers in outdoor media spend. […]

martechseries.com
Tue, Nov 17, 2020 at 7:28 PM

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Goldbach Germany’s DOOH Inventory Is Now Available for Programmatic Buys via Hivestack’s Platform for Advertisers Across Germany, Austria and Switzerland (DPAA)

Montreal, Canada, Unterföhring, Germany (November 17, 2020) – Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company, today announced a new partnership with Goldbach Germany. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange. […]

dpaaglobal.com
Tue, Nov 17, 2020 at 7:25 PM

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Kantar says out-of-home media has had record revenue from political ads in 2020 election (OAAA)

A clear winner in the 2020 election is out of home media. […]

thoughtleadership.oaaa.org
Tue, Nov 17, 2020 at 7:22 PM

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OOHToday: Questioning programmatic DOOH buying has become politically incorrect

Programmatic planning, buying and selling has been a significant headline which has been over hyped ad nauseum for the last 4 years. Fortunately, it has taken a backseat with COVID days on us. But wait! […]

oohtoday.com
Tue, Nov 17, 2020 at 6:08 PM

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Landmark Infrastructure Q3 revenue increased by 10% to $14.2 million; 23 new OOH tenant sites were added (Billboard Insider)

Revenues increased by 10% to $14.2 million. Net income increased from $701,ooo in the third quarter of 2019 to $1.5 million in the third quarter of 2020. The company added 23 new leases and easements during the third quarter of 2020. […]

billboardinsider.com
Tue, Nov 17, 2020 at 5:53 PM

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The Highway Beautification Act has cut the number of billboards in Houston from 10-15,000 to 1500 in 40 years (Billboard Insider)

Richard Rothfelder. I read the article in Texas Highways magazine about billboards in Houston, 55 years after Lady Bird’s Highway Beautification Act, and found it mostly accurate and entertaining, but lacking some of the following details. First, the author is correct in that the number of billboards in Houston has drastically decreased over the last 40 years. […]

billboardinsider.com
Tue, Nov 17, 2020 at 5:48 PM

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Digital signage is integrating with mobile both as a way to reach customers directly and to meet touchless expectations (DSToday)

Jeff Hastings, CEO of BrightSign. During COVID-19, people are less likely to touch public touchscreens and may prefer to interact with digital signage content from the safety of their own screen. In addition, digital signage can reach out directly to users' cell phones through beacons, which can deliver targeted messages, integrated purchasing options and much more. […]

digitalsignagetoday.com
Tue, Nov 17, 2020 at 12:10 AM

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Infographic: the Evolution of Global Advertising Spend 1980-2020 (OOHToday)

Unfortunately, the OOH dark green line stops at 2018 to continue the comparison. We know that 2019 finished at approximately $39.4 billion. 2020 is projected to come in just under $30 Billion. […]

oohtoday.com
Tue, Nov 17, 2020 at 12:10 AM

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Add this to your pitch: OOH Primed to Influence Black Friday and Cyber Monday Shoppers, according to research (OAAA)

There is no question that this holiday shopping season will be unlike any other due to COVID-19, but the traditional hunt for a holiday bargain is still on the docket. […]

specialreports.oaaa.org
Mon, Nov 16, 2020 at 4:28 PM

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Outdoor advertising shows signs of revival in India (Live Mint)

Brands across automobiles, smartphones, jewellery, banking, financial services and insurance, telecom, e-commerce, OTT platforms and real estate are driving recovery, especially in smaller markets. […]

livemint.com
Mon, Nov 16, 2020 at 4:13 PM

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Open RTB does 3x the revenue of private programmatic DOOH deals (Broadsign)

This has been a year of highs and lows in programmatic. Demand evaporated in the early days of the pandemic, then surged back to record highs. Accessibility has never been better, and more and more buyers understand the value of adding DOOH to their existing digital campaigns. […]

broadsign.com
Mon, Nov 16, 2020 at 4:11 PM

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The latest innovations in digital signage and video walls (Samsung Insights)

By Dave Haynes. Architects, engineers and other designers no longer have to find wall space to host one or several screens. Now, the display can be the wall itself. […]

insights.samsung.com
Mon, Nov 16, 2020 at 3:55 PM

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Outdoor Legal: Taking down a billboard is not an antitrust violation (Billboard Insider)

That’s the lesson of Karraa and VMG versus OUTFRONT Media and the City of Los Angeles. Here are the facts. […]

billboardinsider.com
Mon, Nov 16, 2020 at 3:49 PM

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Australian DOOH network XTD rebrands as Motio (BandT)

Motio now owns digital place-based networks across Australia in Health, Sports and Leisure, represents Swift Media’s Health & Wellness network, and Engagis’ Caltex Petro Retail network. They also operate Digital-Out-Of-Home content company, Enormity and have recently announced the development of its data and analytics platform, CLIX. […]

bandt.com.au
Mon, Nov 16, 2020 at 3:40 PM

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