Editors’ Picks

16:9: Full Building Brand Experience Goal Of Re-opened Kia 360 In Seoul

Hat Tip Invidis for tipping me on this … The South Korean car manufacturer Kia has redesigned and reopened a dedicated brand experience building in Seoul, dubbed Kia 360 and filled with digital displays that showcase its vehicles, as well as mobility solutions. The space was previously known as BEAT360, but having the brand name in the title makes some obvious sense. […]

sixteen-nine.net
Fri, Aug 27, 2021 at 6:25 AM

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OMA reports Australian OOH industry revenue up 22.1% in 2021 first half (Mumbrella)

by ZANDA WILSON. The Australian out-of-home industry body the Outdoor Media Association (OMA) has revealed the half-year results across its members for 2021, reporting a 22.1% increase in total net media revenue to $374.7 million. […]

mumbrella.com.au
Thu, Aug 26, 2021 at 6:05 PM

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16:9: It Takes 12 Techs And Seven Days To Service, Optimize That Huge New LED Wall At The LVCC

The deployment and field services firm USSI Global has pushed out an interesting press release about its role in dealing with that massive video wall that’s been lit up in the lobby of the new part of the Las Vegas Convention Center. Samsung has already put out a lot of material about the 4mm LED wall, which spans some 10,000 square feet in the new West Hall’s sunlit atrium. […]

sixteen-nine.net
Thu, Aug 26, 2021 at 6:04 PM

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What Landlords Want in Billboard Leases (Billboard Insider)

“A ground lease is the preferred means of agreement…A license could be used, that that has attributes that are usually objectionable.” Billboard Insider would never put a billboard up under a license agreement. A license is a contract that allows a person to conduct an action on the landlord’s property. […]

billboardinsider.com
Thu, Aug 26, 2021 at 6:02 PM

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CMO: Australian study confirms frequently changed DOOH creative is more effective

Outdoor media company, QMS, and neuro-marketing firm, Neuro-Insight, have found and quantified the way changing digital out-of-home (DOOH) advertising can have a 38 per cent higher impact than static advertising - all by day five. […]

cmo.com.au
Thu, Aug 26, 2021 at 5:59 PM

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Adweek: Intersection says editorial content interspersed with ads is good on DOOH screens

DSPulse Editor's note: Content interrupted by ads - isn't that the long-failed linear TV model? This model essentially implies that ads are inherently evil and need to be diluted by some other content. Doesn't this approach undermine the whole concept of advertising? […]

adweek.com
Thu, Aug 26, 2021 at 5:39 PM

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Counterintuitive OOH sales move: sell a competitor’s billboard (Billboard Insider)

John Arnold, Arnold Outdoor. One of the most important things we can do to increase the credibility of outdoor is sell a billboard for a competitor! Assume you are meeting with a potential customer. […]

billboardinsider.com
Thu, Aug 26, 2021 at 5:37 PM

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Inc. (sponsored content): Firefly explains the benefits of its car-top data-driven ad screen network

By Firefly Chief Revenue Officer Cecilia Lang. The street-media platform includes proprietary screens on taxis and shared vehicles that deliver dynamic content via location-based, GPS-enabled triggers. […]

inc.com
Thu, Aug 26, 2021 at 5:14 PM

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eMarketer forecasts US OOH ad spend in 2021 to be higher than in 2020, but still lower than in 2019 (Inside Radio)

The good news from eMarketer's just-out report on U.S. out-of-home ad spending for 2021 is that following a 30% drop during 2020, outdoor advertisers are predicted to spend nearly $7 billion this year, a 14.5% increase over 2020's $6.08 billion. […]

insideradio.com
Wed, Aug 25, 2021 at 9:41 PM

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OOH Produces 38% Sales Growth in Q2 2021 (Billboard Insider)

OOH advertising revenue increased 38 percent in the second quarter of 2021 compared to the previous year, totaling $2.0 billion. Digital OOH is leading the overall OOH recovery, and the segment jumped almost 80 percent compared to Q2 2020. […]

billboardinsider.com
Wed, Aug 25, 2021 at 9:40 PM

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US Out of Home Revenues Back in the Black (Billboard Insider)

Roadside billboard revenues began to recover 9 months ago. The healthy improvements in the second quarter of 2021 suggests that transit and place based revenues are coming back as well. Here’s a comparison of the change in quarterly US Out of Home revenues versus the change in the US Gross Domestic product over the past two years. […]

billboardinsider.com
Wed, Aug 25, 2021 at 9:40 PM

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16:9: Digital Projection Says Never Mind To AV Trade Shows In N.A. For Balance of 2021, Citing COVID Risks

There’s no end of speculation about the fate of AV and digital signage trade shows this fall, as the Delta variant continues to clobber people who could be vaxxed but, bewilderingly, don’t want to get jabbed. The home technologies trade show CEDIA is still set to go next week, but with way, way fewer stands and, let’s assume, people. […]

sixteen-nine.net
Wed, Aug 25, 2021 at 9:38 PM

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Delayed Recovery Ahead For oOh!media (FNArena)

The road to recovery for Ooh!media has been blocked by a return to lockdowns yet advertising appears well-placed to rebound by the December quarter -Slowdown in August/September as lockdowns resume -Advertising campaigns being pushed out to the December quarter -Airports/fly segments will be the last to recover By Eva Brocklehurst First half results revealed road formats and the New Zealand business performed well for oOh!media ((OML)), while road and street furniture advertising is expected to lead the recovery once the current lockdowns in NSW and Victoria are lifted. […]

fnarena.com
Wed, Aug 25, 2021 at 5:54 PM

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Japan’s 16,600-store convenience chain Family Mart to deploy digital signage (Sora News 24)

With 16,600 store locations in Japan serving approximately 450 million customers per month, Family Mart is Japan’s second biggest convenience store chain after 7-Eleven. […]

soranews24.com
Wed, Aug 25, 2021 at 5:24 PM

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Planar Releases New Lifestyle Displays For Luxury Use Cases (Commercial Integrator)

Display manufacturer Planar has released its Lifestyle Displays, which it calls a combination of large-scale LED displays and installation services designed for large indoor luxury spaces. The new series of displays from the Portland, Ore.-based firm include the ultra-fine Planar pitch Luxe MicroLED display and the Planar Luxe for large-scale, fine pitch LED displays. […]

commercialintegrator.com
Wed, Aug 25, 2021 at 4:49 PM

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