Editors’ Picks

16:9: NanoLumens Broadens Offer, Adds Fixed-Size All-In-One LED Display Bundles

Atlanta-based LED manufacturer NanoLumens has joined the growing list of display makers who have broadened the product line to include all-in-one bundled displays. NanoLumens had its start, like most LED companies, with larger, free-form tiled LED module systems that could be built to conform to whatever dimension was necessary – ideally a large dimension with a correspondingly large budget. […]

sixteen-nine.net
Wed, Aug 25, 2021 at 6:28 AM

Permalink

Hivestack’s CRO pitches the benefits of programmatic DOOH for brands (Advertising Week)

By Nigel Clarkson, CRO Hivestack. During the pandemic period, OOH media owners have made moves to make their digital inventory available to OOH DSP’s to be traded programmatically. The use of data and automation will streamline multiple manual processes requiring human effort and interaction. […]

advertisingweek.com
Wed, Aug 25, 2021 at 12:37 AM

Permalink

Quan CEO: DTC marketers flocked to OOH advertising last year, thanks to lower prices (Morning Brew)

By ZAID SHOORBAJEE. Brian Rappaport, CEO of Quan Media Group, told Marketing Brew that DTC marketers in fintech, pet care, and consumer packaged goods will likely continue investing in OOH ads, even as prices stabilize. Advertisers could nab low prices on some of the most in-your-face OOH inventory out there. […]

morningbrew.com
Wed, Aug 25, 2021 at 12:11 AM

Permalink

Some realtors started using Lucit software to publish live MLS house listings on digital billboards (Billboard Insider)

By Jamie Thrasher, Lucit. Century 21 Action Realtors in North Dakota and Coldwell Banker Alfred Saliba Realty’s agents in Alabama have become the first brokerages in the country to use digital billboards to publish active MLS listings in real time using the Lucit application. […]

billboardinsider.com
Wed, Aug 25, 2021 at 12:10 AM

Permalink

SaaS platform Alfi hired All-Niter to supply the first 10,000 digital tablets to Uber’s and Lyft’s in 14 Cities across the US (Stockhouse)

Since the initial All-Niter announcement in June, Alfi has ramped up its tablet deployment strategy to accommodate its integration with Programmatic Advertising Platforms. Alfi has ramped up its requirements so much that All-Niter has had to increase its capabilities to match the new Alfi demands. […]

stockhouse.com
Wed, Aug 25, 2021 at 12:10 AM

Permalink

16:9: The Hows and The Wows of The AT&T Discovery District, With Gensler Designers Behind It

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The AT&T Discovery District in downtown Dallas is one of the more ambitious experiential digital projects out there – in the U.S. or globally – with a big reason being the focus from the inception on coming up with something that was more than just the technology circus coming to town. […]

sixteen-nine.net
Tue, Aug 24, 2021 at 11:13 PM

Permalink

How DOOH advertisers should adapt to the new habits of post-pandemic shoppers (Total Retail)

By Norm Chait, Ubimo. Post-pandemic shoppers don’t have the same habits they did before the pandemic. They're spending less time in stores, with 43 percent moving more quickly in stores than they did before COVID-19, according to a recent Quotient survey. […]

mytotalretail.com
Tue, Aug 24, 2021 at 2:39 PM

Permalink

OAAA and IAB Tech Lab will develop OpenRTB (Real-Time Bidding) specifications to enable DOOH to be bought programmatically alongside other media (OAAA)

OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape. Earlier this year, the OAAA conducted foundational work to align its members on an OpenRTB Bid Response. With that work completed, the new task force will advance the specs and develop extensions for the Bid Request. […]

oaaa.org
Tue, Aug 24, 2021 at 2:38 PM

Permalink

oOh!media will sell its online publishing business and will focus on digitizing OOH assets (Mediaweek)

by Trent Thomas. In the first half of 2021, oOh!media has reported a 23% lift in revenue to $251.6 million compared to the prior corresponding period. This translated to underlying EBITDA more than tripling to $33.3 million, which was additionally supported through ongoing cost discipline and negotiated fixed rent abatement with commercial partners. […]

mediaweek.com.au
Tue, Aug 24, 2021 at 2:37 PM

Permalink

The top 20 US out-of-home advertisers in 2020 (eMarketer)

McDonald’s led the US in out-of-home ad spending in 2020, devoting nearly $60 million to billboards, transit, and other outdoor formats, according to the Out of Home Advertising Association of America (OAAA) and Kantar Media. Apple and Geico trailed close behind, each spending more than $50 million. […]

emarketer.com
Tue, Aug 24, 2021 at 2:12 PM

Permalink

Austin v Reagan Supreme Court Case Update (Billboard Insider)

The reason why this case is important to billboard owners is lost to me in the legal mumbo jumbo. But perhaps the readers understand it. [Ed]. […]

billboardinsider.com
Tue, Aug 24, 2021 at 1:12 PM

Permalink

Landmark Agrees To Sell To Landmark? (Billboard Insider)

Insider’s Take: This may sound, and read, a little confusing, but essentially what is happening is the General Partner (LD) is buying the assets of LMRK. The Seeking Alpha article reports that LD’s acquisition of LMRK is fully financed and has gone through due diligence. LD, as Managing Partner, is not considering third party offers for Landmark or its assets. […]

billboardinsider.com
Tue, Aug 24, 2021 at 1:02 PM

Permalink

How to execute an OOH sale: 13 steps (Billboard Insider)

By Kevin Gephart. Your renewal window starts now! How you execute your new OOH sale will competition-proof, and either secure or hinder, your renewal. […]

billboardinsider.com
Tue, Aug 24, 2021 at 12:20 PM

Permalink

MediaPost: OAAA, IAB Tech Labs Partner To Align DOOH With OpenRTB

Two trade associations this week announced a collaborative task force to support out-of-home media and its digital counterparts across programmatic and through omnichannel strategies. The Out of Home Advertising Association of America (OAAA), the national trade association for OOH and DOOH media, announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab. […]

mediapost.com
Tue, Aug 24, 2021 at 12:17 AM

Permalink

AI SaaS platform Alfi and DOOH adtech platform Lemma collaborate on network deployments in Denver International Airport and Indira Gandhi International Airport, New Delhi, India (Stockhouse)

Alfi and Lemma have signed a letter of intent to cross-sell and promote each other's operations and services. Alfi and Lemma have already commenced work on implementations utilizing Alfi's SaaS platform at the Denver International Airport and Indira Gandhi International Airport, New Delhi, India. […]

stockhouse.com
Tue, Aug 24, 2021 at 12:11 AM

Permalink