Editors’ Picks

Stinging LinkNYC contract review leads to revised program for the DOOH ad-funded kiosks (State Scoop)

by Benjamin Freed. The expansion of the kiosks, which offer Wi-Fi signals, phone calls, device-charging outlets and revenue-generating digital advertising space, will come in the wake of a review that found the program is well behind schedule and that the city has been shortchanged nearly $70 million by its vendors. […]

statescoop.com
Tue, Aug 31, 2021 at 3:17 PM

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Steel price increase will make your next billboard structure more expensive (Billboard Insider)

Your next billboard structure is going to cost more. Here’s what several fabricators tell Billboard Insider: Steel prices are increasing “Fabricators are getting hammered on steel pricing still with no slowdown in sight.” “Nothing like this in my 35 years of building signs. […]

billboardinsider.com
Tue, Aug 31, 2021 at 3:14 PM

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Four OOH companies file a federal lawsuit against Kentucky’s billboard regulation (Billboard Insider)

Kentucky’s new billboard regulations are unconstitutional because they deem billboards as “noncompliant” if they were built during a multi-month period when Kentucky had “no lawful regulatory scheme,” claims a federal lawsuit filed by four out of home media companies. […]

billboardinsider.com
Tue, Aug 31, 2021 at 3:11 PM

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eMarketer: Transit, place-based, and street furniture advertising were the US outdoor ad formats that took the biggest hits in 2020

US spending decreased significantly across out-of-home (OOH) ad formats from Q1 2020 to Q1 2021, but not all categories were affected equally. For billboards, outlays fell from $1.26 billion to $1.10 billion, but the format’s share of total OOH ad spending grew from 67.7% to 85.7%. […]

emarketer.com
Tue, Aug 31, 2021 at 3:10 PM

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OAAA: DOOH advertising rises nearly 80% in 2021 Q2 (Digital Signage Today)

OOH advertising revenue increased 38% — with DOOH jumping almost 80% — in the second quarter of 2021 compared to the previous year, accounting for $2 billion, based on figures released by the Out of Home Advertising Association of America, according to a press release. […]

digitalsignagetoday.com
Tue, Aug 31, 2021 at 3:03 PM

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Mesmerize Expands Its Pharmacy DOOH Network With 165 Giant Eagle Locations (PRNewswire)

Mesmerize, an out-of-home media company specializing in patient education at the point of care, is expanding its pharmacy network to include 165 Giant Eagle Pharmacy locations. The partnership includes the installation of Mesmerize's digital TV screens within Giant Eagle pharmacies located throughout Pennsylvania, Ohio, Indiana, Maryland, and West Virginia. […]

prnewswire.com
Tue, Aug 31, 2021 at 2:56 PM

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Landsec reveals new brand identity for Piccadilly Lights digital billboard (Campaign)

New logo adopts the blue hue of the Piccadilly tube line. Landsec has created a consumer identity for the Piccadilly Lights as part of its strategy to position the outdoor advertising location as a "multi-channel asset, cultural symbol and global destination". The landmark's new logo adopts the blue hue of the Piccadilly tube line. […]

campaignlive.co.uk
Tue, Aug 31, 2021 at 2:50 PM

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16:9: 50-Foot Tall Digital Sphere Greets Guests, Visitors At New Vegas Strip Resort

I am not quite sure what this is and how it all works, but the recently opened Resorts World hotel and casino on the Strip in Las Vegas – up past the Wynn and Encore – has a giant digital mirror ball. It is 50-foot-tall mirrored sphere in a main common area of the new resort that has 20-million-pixels available for content. […]

sixteen-nine.net
Mon, Aug 30, 2021 at 3:22 PM

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MediaPost: OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms

by Laurie Sullivan. Out-of-home (OOH) advertising took a beating in parts of 2020 due to the COVID-19 pandemic, but analysts and advertisers say ad dollars are coming back this year. eMarketer expects U.S. […]

mediapost.com
Mon, Aug 30, 2021 at 3:20 PM

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16:9: Rebooted DSE Formalizes Name Tweak, From Expo To Experience

The company that is rebooting DSE has formalized what was evident on the event website – a tweak of the brand to make it Digital Signage Experience, as opposed to Expo. It’s a logical move to stick with the acronym DSE, which was widely used for many, many years. […]

sixteen-nine.net
Mon, Aug 30, 2021 at 3:17 PM

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China’s OOH group Asiaray optimistic about growth in second half of 2021 (Marketing-Interactive)

Asiaray Media Group, owners of advertising media space in airports, metro lines, billboards and building solutions in the People’s Republic of China, including Hong Kong and Macau, and Southeast Asia said that the market is showing great recovery in 2021. […]

marketing-interactive.com
Mon, Aug 30, 2021 at 3:14 PM

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Case Study: Mondelez measures sales lift from its recent DOOH campaign (Market Screener)

Mondelez recently ran a digital out-of-home (DOOH)campaign for belVita breakfast biscuits. Campaign: belVita DOOH. Objective: Drive belVita sales at Stop & Shop, Giant Food, Giant and Martin's-the banner stores of Ahold Delhaize USA. […]

marketscreener.com
Mon, Aug 30, 2021 at 3:11 PM

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How to renew your OOH advertising contract, and increase rates (Billboard Insider)

By Kevin Gephart. Begin the renewal no later than 100 days before the end of the contract. It allows time for the process and, if need be, puts the unit(s) back in inventory no later than 60 days before the end of the contract. […]

billboardinsider.com
Mon, Aug 30, 2021 at 3:10 PM

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How to use DOOH advertising to bring diners back into restaurants (QSR Magazine)

Norm Chait, director of OOH at Ubimo. During the pandemic, more than 110,000 restaurants and dining locations closed. The restaurant industry was hit hard by COVID-19, forcing consumers to quickly adopt food delivery services and takeout options. […]

qsrmagazine.com
Mon, Aug 30, 2021 at 2:56 PM

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Infographics compare two REITs: Lamar and Outfront (Billboard Insider)

Two of the big three Out of Home companies are Real Estate Investment Trusts (REITS). SignValue provides a terrific snapshot for both Lamar and Outdront below. […]

billboardinsider.com
Mon, Aug 30, 2021 at 2:26 PM

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