The Japanese C-store chain FamilyMart has announced a serious investment in in-store digital, with a three-year plan to deploy multiple screens across a footprint of more than 16,600 neighborhood convenience stores. […]
One of the arguments I have been making in the last year or so about COVID and digital signage is how the pandemic really reinforced how valuable instantly or easily updated messaging was to retailers, restaurant operators and venue managers. Here’s a classic case of what happens when you don’t have it – from a Bojangles in Charlotte, as spotted on Reddit. […]
There was a time, a few years back, when hardware devices running Google’s Chrome operating system were thought in some circles to be a next big thing in digital signage – because the devices were relatively inexpensive, used an OS based on the latest web technologies, and were backed by a top three global tech company. […]
Matt Bushby is the managing director, ANZ and SEA, at Hivestack. Recent research shows that in 2020 alone, one quarter of Australian agencies started trading DOOH inventory for the first time, with 59 percent now doing so frequently. Most marketers already appreciate the advantages of programmatic DOOH. […]
There has been an abundance of trade press recently about the rise of programmatic OOH over the past 12 months and the new opportunities that it has created in the market- leaving advertisers wanting to know more. […]
The Triple Crown will form part of BackLite’s Desirable Collection and offers six 16m x 8m LED Displays, with a total surface area of over 700m2. All six screens will be synced to carry one advertiser with a slot length of 24 seconds that delivers an uninterrupted, detailed, and immersive message. Daktronics will manufacture the screens. […]
Subscription is required to read this article. Program will be revamped to support 5G technology and help close the digital divide made worse by the pandemic. It is not clear what that will look like yet, although Tisch said the advertising screen would not change in size. […]
This is one of those company pivots I think few people would have seen coming – a firm that got its start putting screens in bars now also marketing an on-premise messaging solution for K-12 schools. […]
With a wide array of uses, QR Codes, or Quick Release codes, deepen the consumer interaction with a brand’s creative and the instantaneous nature of these scannable interactions removes the time and place barriers consumers face to follow through on an ad’s call to action. […]
By Andy Sriubas, CCO OUTFRONT Media & Barry Cupples, Group CEO Talon · The Robots are coming to automate the simple sales processes; · Innovation increases the need for client engagement and intelligent insights. Last week’s Yankees/White Sox game at the movie set in Iowa was terrific. We felt re-inspired by baseball. […]
Randy Burkett, Founder, Burkett Outdoor Media. It’s hard to find any site today. You can build a bunch of B & C locations but I’m not interested in that. […]
Chris Cowlbeck, General Manager of IBOUSA. The anonymous client paid to run a series of billboards articulating contested images. IBO does not know the intent of the effort except the client fully intends to encourage the viewer to engage the content on their own personal level to decide what the images mean to them. […]
Becoming an all-inclusive organization doesn’t happen overnight and getting started can feel like a daunting task with big goals to achieve and a long list of action items. During OOH UNITED’s Virtual Seminar earlier this month, Kinetic’s Programmatic OOH Partnership Lead, Adrian Witter was joined by Intersection’s Chief People and Diversity Officer, CiCi Holloway and [&hellip The post OOH United: Being All-Inclusive Organization first appeared on OAAA Thought Leadership. […]
The Dutch wholesaler Technische Unie has lit up a new 450 sq. m. interactive experience center that uses 46 large flat panel displays to inform and inspire industry partners. […]
Hat Tip Invidis for tipping me on this … The South Korean car manufacturer Kia has redesigned and reopened a dedicated brand experience building in Seoul, dubbed Kia 360 and filled with digital displays that showcase its vehicles, as well as mobility solutions. The space was previously known as BEAT360, but having the brand name in the title makes some obvious sense. […]
