CMO: Australian study confirms frequently changed DOOH creative is more effective
Outdoor media company, QMS, and neuro-marketing firm, Neuro-Insight, have found and quantified the way changing digital out-of-home (DOOH) advertising can have a 38 per cent higher impact than static advertising - all by day five. […]
cmo.com.au
Thu, Aug 26, 2021 at 5:59 PM
Thu, Aug 26, 2021 at 5:59 PM