by Brandon Garcia. The Historic Preservation Commission fears dynamic, 3-D billboards will permanently alter the character of the Sunset Strip. The conjoined twin billboards hoisted high on the Sunset Towers will breach tradition in every way. […]
In order to close the loop between out-of-home media buys and consumer purchasing behavior — a challenge that is particularly important for CPG advertisers — we recently announced a first-of-its-kind partnership with Catalina, the leader in shopper intelligence and home of the world’s richest real-time shopper database. […]
oOh!Media has its eyes firmly planted on achieving growth within the outdoor advertising sector rather than looking to industry consolidation achieve greater scale, says chief executive Cathy O’Connor. […]
By James Warrington. The agreement means the company will retain exclusive rights to sell 40 full-motion digital screens and one large format full-motion screen. It replaces a previous sales and marketing arrangement with an agent of Canary Wharf Group awarded in January last year. […]
Under the terms of the agreement, Landmark public unitholders will receive $16.50 in cash for each common unit owned, representing a premium of 38% to the Partnership’s unaffected unit price on May 14, 2021, the last business day prior to the announcement of LD’s proposed acquisition of Landmark for $13.00 per common unit. […]
The combination of the ad exchange and Alfi's intelligent ad platform enables brands and advertisers to immediately benefit by providing a robust reporting interface, allowing them to learn more about how their target audiences interact with ad content. […]
By Paul Butler, Managing Director - Val Morgan Outdoor & Danielle Cameron, General Manager, Commercial Partnerships - Petro. Out of home advertising is always going to suffer when lockdowns bite. […]
The 2020 Expo in Dubai got pushed off by a year-plus by COVID-19, but is set to open in the UAE in October – with one of the biggest physical attractions the Saudi Arabia Pavilion. The boxy building rises at a sharp angle from the sand, and features LED light strips on the outer faces and a huge display on the face of the building that looks downward. […]
By Sofia Serrano. Seventy-four per cent of global senior advertising executives strongly believe developing and expanding ad ecosystems and networks, in line with the rise of smart cities, will offer explosive growth opportunities in the Digital Out of Home (DOOH) advertising market, according to new research from Alfi (Nasdaq: ALF), an AI enterprise SaaS advertising platform. […]
Situated in North-West London, Wembley Park is undergoing an extensive developmental operation designed to expand its reputation as a world-leading sporting and music event destination and transform it into one of the most vibrant communities in the UK. […]
Lamar Advertising Company (LAMR Quick QuoteLAMR - Free Report) enjoys an impressive national footprint and is one of the leading providers of logo signs in the United States. A diversified tenant base across various sectors also acts as a tailwind for the company. However, stiff competition along with a high level of debt might act as a deterrent. […]
Link Media and Lamar had the slightest revenue declines and fastest recovery from covid due to a reliance on rural roadside billboards. Clear Channel and OUTFRONT began to recover in the second quarter of 2021. Inner city traffic and transit ridership are recovering slowly from covid. […]
Talon says it has connected two of the fastest growing advertising channels in the U.S.: over-the-top (OTT) and digital out-of-home (DOOH) advertising by joining forces via partnership with MadHive. […]
If you listened to this week’s Sixteen:Nine Podcast or read the transcript, you may recall SCALA/STRATACACHE CEO Chris Riegel talking about the microLED plant he is spinning up and the huge advances being seen in microLED R&D. […]
Times Innovative Media Limited (Times OOH) a part of Times of India Group. India’s leading outdoor advertising company has been awarded 7 years of exclusive advertising contract for Netaji Subhas Chandra Bose International Airport located in Kolkata, West Bengal. With this TIML extends its media footprint into the East region of India. […]
