Programmatic TV platform MiQ aims to expand into DOOH advertising, integrates with Hivestack DSP for UK, Canada operations (ExchangeWire)
MiQ will use the Hivestack Demand Side Platform (DSP) in addition to omni-channel DSPs integrated with the Hivestack Supply Side Platform (SSP) for programmatic DOOH activation across Canada, as well as the UK. In addition, it includes the ability for Hivestack demand partners to activate DOOH screens based on MiQ audience segments. […]
Wed, Oct 13, 2021 at 10:37 PM