Editors’ Picks

Digital Signage Pavilion at Infocomm 2021 October 27-29, Orlando, FL has 8 exhibitors (InfoComm)

The Pavilion includes 8 exhibitors this year. Cedar Electronics 809 Cedar Electronics was found in 2001 as a holding company of Chinese Academy and Scien... Data Call Technologies, Inc 705 New Exhibitor GreckoLED 817 We are an American company dedicated to the development and manufacturing of led wall... […]

infocommshow.org
Sun, Oct 24, 2021 at 7:17 PM

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How advertisers can use consumer movement data to make their DOOH campaigns more effective (Digital Signage Today)

by Jolene Wiggins, CMO, Gravy Analytics. Unlike other types of data, location intelligence provides DOOH advertisers with insights on where consumers go in the real world. By understanding current consumer movement patterns, DOOH advertisers can not only find the best places to advertise but also gain significant insights into who is seeing digital billboards. […]

digitalsignagetoday.com
Sun, Oct 24, 2021 at 7:12 PM

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The Drum: Adomni’s CEO pitches the platform’s programmatic DOOH capabilities in the post-pandemic recovery market

Jonathan Gudai, chief executive officer, Adomni. Thanks to Adomni’s network of 500,000+ connected screens, programmatic OOH is easier than ever to plan, buy and measure. […]

thedrum.com
Sun, Oct 24, 2021 at 7:02 PM

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16:9: AV Vendor Draper Nearing Funds Goal For Wounded US Military Vet

Hat Tip to the folks at the AV mounts and gear firm Draper, which is nearing a fundraising goal that would provide a mobility ... […]

sixteen-nine.net
Fri, Oct 22, 2021 at 11:50 AM

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16:9: New Midtown NYC Skyscraper’s Top Floors Have Much More Than Just A Great View; Features Immersive, Experiential Observatory

A new tourist ands event destination opened way up high in New York on Thursday – what’s described as the world’s most immersive observatory ... […]

sixteen-nine.net
Fri, Oct 22, 2021 at 8:43 AM

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16:9: More Evidence LED Video Walls Are Mainstreamed: A Fish Counter At A Supermarket Has Vast Video Wall

Via Invidis It really was just a few years ago when fine pitch indoor LED walls started being marketed by manufacturers, with buyers expressing ... […]

sixteen-nine.net
Fri, Oct 22, 2021 at 7:51 AM

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What to expect from Philips Professional Display Solutions at InfoComm 2021 (AVNetwork)

Chris Colpaert, general manager, PPDS. Our global professional display product development team immediately brought together collaborations with our strategic software and complementary hardware partners, including NowSignage and Bosch, to create PPDS PeopleCount. […]

avnetwork.com
Fri, Oct 22, 2021 at 12:10 AM

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16:9: ISE Floor Plan Coming Together; Digital Signage Firms Grouped In One Hall Again

I am starting to look ahead to Integrated Systems Europe, even though the next big pro AV show is actually next week – InfoComm ... […]

sixteen-nine.net
Thu, Oct 21, 2021 at 11:55 PM

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Some Say Electronic Shelf Labels Are The Future of Retail Labelling (Allsee)

Although Electronic Shelf Labels are still very new in the UK, around the world this innovative technology is taking the digital signage industry by storm! The market is rapidly growing and with a predicted CAGR of 16.9% from 2020 to 20271, ESLs are now considered the future of smart retail. […]

allsee-tech.com
Thu, Oct 21, 2021 at 11:02 PM

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India-based DOOH network Lemma offers free digital signage software (content management system) to any DOOH screen owner globally (Lemma)

Digital Signage Pulse is posting this announcement as is, we offer no comments at this time. Lemma website says: The announcement comes at a time when many DOOH players are struggling with the expense of screens/networks maintenance & added software cost. […]

lemmatechnologies.com
Thu, Oct 21, 2021 at 10:37 PM

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Billboard Insider scrutinizes JCDecaux’s statement that “Airport advertising delivers the highest perceived value and prestige”

Insider is somewhat skeptical about surveys because the answer can be influenced by how you ask a question.  A more objective take on the value of alternative media is what the cpm or cost per thousand impressions to advertise.  CPM captures what advertisers do as opposed to what they say.  PJ Solomon’s October 2021 Media Monthly report shows that airport advertising has the highest CPM of all forms of out of home and is second only to newspapers and primetime broadcast TV among all forms of media. […]

billboardinsider.com
Thu, Oct 21, 2021 at 7:05 PM

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Adweek: Digital Carts – a New Street-Level Video Format in New York City Neighborhoods

Digital Carts offer a new media format that delivers where other DOOH options fall short. Street-level video has grown in relevance as audience fragmentation makes it increasingly difficult to connect to your targets. Finding opportunities to activate out-of-home video is burdensome because it is only offered in limited locations and mostly on smaller screens. […]

adweek.com
Thu, Oct 21, 2021 at 6:22 PM

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The 80th OBIE Awards Ceremony will take place at the Geopath/OAAA OOH Media Conference + Expo in Marco Island, Florida, on May 17, 2022 (Billboard Insider)

The OBIEs will return to a live audience in 2022 and we want your creatives to be part of it. Let the world see how you’ve maximized the power and prestige of OOH by submitting your very best entries. We’ll make OOH history at the Geopath/OAAA OOH Media Conference + Expo in Marco Island, Florida, on May 17, 2022. […]

billboardinsider.com
Thu, Oct 21, 2021 at 6:20 PM

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Adsquare explains its platform for OOH planning and activation

Adsquare is giving you access to our self-service platform which enables advertisers to easily combine various datasets for improved campaign planning, as well as for fully automated and programmatic activation of digital Out-of-Home campaigns. […]

adsquare.com
Thu, Oct 21, 2021 at 6:03 PM

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“OOH advertising is not measurable,” and other misconceptions about out-of-home advertising (AdQuick)

Out-of-home advertising has changed a lot. Here’s what you may have missed if you haven’t been keeping up... Many people think they know what out-of-home advertising is but often fail to realize that a lot of their perceptions of this time-honored advertising medium are still very much stuck in the past. […]

adquick.com
Thu, Oct 21, 2021 at 12:48 PM

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