Editors’ Picks

Delhi Airport will now have a new programmatic DOOH media infrastructure (My Hoardings)

In a pathbreaking step to bring uniqueness to the media and broadcasting industry, TIMDAA, the leading advertising agency for the Delhi Airport, has partnered up with Lemma to launch a pDOOH platform at the airport. TIMDAA, an OOH company of the Times Group, is in charge of the advertising and communication of the Delhi Airport. […]

myhoardings.com
Sun, Dec 12, 2021 at 3:25 PM

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AdQuick CEO explains why brands should consider out-of-home advertising in its modern form (Entrepreneur)

By Matt O'Connor. Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past. The truth is, OOH has changed a lot over the past few years.  So here are nine reasons you should consider allocating more budget to OOH advertising in the coming year. […]

entrepreneur.com
Sun, Dec 12, 2021 at 3:21 PM

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Moving Tactics rolls out digital signage at Old Mutual banks in South Africa (DSToday)

Old Mutual, a financial service and insurance firm based in South Africa, recently rolled out a digital signage network in 25 of its retail branches with help from another South African company, Moving Tactics, according to a company press release. The digital signage system digitally connects with customers in-store, providing them with finance messaging, stepping away from paper-based marketing. […]

digitalsignagetoday.com
Sun, Dec 12, 2021 at 3:17 PM

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Lamar Advertising Declares $1.00 Dividend and Special Dividend of $0.50 (Billboard Insider)

Insider's take: The $1.00 quarterly dividend was expected, but Lamar has been on a roll coming through the pandemic and the extra special dividend of $0.50 was well timed for investors. The $4.00 per share annual dividend provides a 3.49% forward yield based on yesterdays per share price of $114.44. A year ago, Lamar was trading at $87.10, so an annual growth rate of 31%. […]

billboardinsider.com
Sun, Dec 12, 2021 at 1:01 AM

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Ocean Outdoor wants to ‘send brands into metaverse’ with Admix tie-up (Mediatel)

Ocean Outdoor will "send brands into the metaverse", the company has announced, after partnering with Admix, an adtech company that has pioneered the non-intrusive digital ad format In Play. Starting on Sunday, the two companies are working on series of activations that couple digital out-of-home (DOOH) with virtual worlds, aimed at driving incremental reach for advertisers. […]

mediatel.co.uk
Thu, Dec 9, 2021 at 11:52 PM

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A Major Change To Billboard Lease Accounting – What are My Options? (Billboard Insider)

By John Weller. If you are an owner or manager of an outdoor business that has reached a size where, as a financing requirement, an annual independent audit or review is required, you need to appreciate the impact of this new accounting requirement. There is a significant time and cost investment associated with ASC 842. […]

billboardinsider.com
Thu, Dec 9, 2021 at 11:50 PM

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MediaPost: Geopath Names Kinetic’s Lieberman Chairman, Nears Completion Of Strategic Review

Out-of-home audience measurement service Geopath, which restructured its board in October following the ouster of its former president Kym Frank, has rejiggered its board once again. The not-for-profit, which operates as a de facto JIC, or joint industry committee overseen by both buyers and sellers of the medium, elected Michael Lieberman, U.S. […]

mediapost.com
Thu, Dec 9, 2021 at 11:47 PM

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BT installs huge new screens in Nottingham city centre for free calls and Wi-Fi (Nottingham Post)

Known as the Street Hub 2.0, the new versions will offer free calls, Wi-Fi, rapid mobile device charging, and the ability to site mobile small cells to boost 4G and 5G mobile coverage. The first hub has already been unveiled in Canal Street in Nottingham's city centre. A further three of the new Street Hub units will be rolled out across Nottingham in the first phase in the coming months. […]

nottinghampost.com
Thu, Dec 9, 2021 at 11:43 PM

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Challenges of measurement and attribution in DOOH advertising (Video 5:30, by Broadsign and COMMB)

We sat down with Amanda Dorenberg, President of COMMB to discuss measurement and attribution challenges in the OOH industry, as well as how the elimination of third-party cookies will affect DOOH. […]

youtube.com
Thu, Dec 9, 2021 at 11:41 PM

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Seeking Alfa calls Boston Omaha “a small-cap compounder with large-cap potential”

Boston Omaha’s billboard subsidiary is Link Media Holdings. As of September 30, 2021, Link operates approximately 3,200 billboards with 6,000 advertising faces. Boston Omaha has made 18 acquisitions of outdoor advertising businesses through their Link subsidiary since 2015. […]

seekingalpha.com
Thu, Dec 9, 2021 at 11:40 PM

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MediaPost: Golf cart screen network Edison Interactive makes its inventory available for programmatic buys via Place Exchange platform

Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH) media, will integrate with Edison Interactive network dedicated to reach golfers. The COVID-19 pandemic has boosted interest in golfing. The country club and golf course market in the U.S., based on available data, as of February 2021 was worth $25.8 billion. […]

mediapost.com
Thu, Dec 9, 2021 at 11:25 PM

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2022 Digital Out-of-Home Predictions from VIOOH (Tasty Ad)

DSPs will be spreading their global wings. ‘Hockey stick’ moment for prDOOH’s evolution. More new advertisers to enter the market than ever before. […]

tastyad.com
Thu, Dec 9, 2021 at 11:03 PM

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5 Things to Know Before Purchasing a Digital Signage Player (Mvix via Viralrang)

The market is undoubtedly flooded with various types of digital signage solutions. As such, it can be a dilemma for you when trying to choose from among them. This article dives explicitly into five crucial things to know before purchasing a digital signage player. […]

viralrang.com
Thu, Dec 9, 2021 at 10:36 PM

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Ocean Outdoor and Admix collaborate to have LED screen ads mirrored in the metaverse (AVInteractive)

Ads at three screen locations in the UK will also appear on digital replicas in 3D virtual worlds, in a new partnership between DOOH operator Ocean Outdoor and in-play games ad specialist Admix. […]

avinteractive.com
Thu, Dec 9, 2021 at 10:26 PM

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Uniquest has acquired video platform Planet eStream, adds it to its digital signage division (DSToday)

With more than 4 million users across over 550 locations, Planet eStream increases Uniguest's footprint in the education field while adding breadth to the digital signage and video capabilities of the organization. Located in West Yorkshire, U.K., Planet eStream will align under the U.K.-headquartered Tripleplay IPTV and digital signage division of Uniguest. […]

digitalsignagetoday.com
Thu, Dec 9, 2021 at 7:54 PM

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