Editors’ Picks

What to ask when you buy or replace a digital billboard (Billboard Insider)

Collin Huber, Market Manager – Out of Home Advertising, Daktronics. What are some questions digital billboard buyers overlook? Collin Huber, Market Manager – Out of Home Advertising, Daktronics From a product perspective it’s important to ask what capabilities of this display exist to make sure the sign is looking as good at the end of its life as it does when it is first fired up. […]

billboardinsider.com
Wed, Dec 8, 2021 at 11:14 PM

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Hivestack & PSI Launch First Programmatic Digital Out of Home (DOOH) Campaign on the Paris Metro Network (ExchangeWire)

Programmatic digital out of home (DOOH) ad tech company Hivestack has collaborated with Posterscope International on their programmatic digital out of home (DOOH) campaign in the heart of Paris, powered by the Hivestack DSP. […]

exchangewire.com
Wed, Dec 8, 2021 at 11:04 PM

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International out-of-home media buying platform True Impact Media to manage all of The Fresh Market’s OOH media buying and implementation (Business Insider)

True Impact Media will manage The Fresh Market's multi-million dollar annual out-of-home spend. The Fresh Market currently has 159 locations, all of which require careful coordination of OOH media across multiple markets with unique marketing campaigns per location. […]

markets.businessinsider.com
Wed, Dec 8, 2021 at 10:58 PM

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The Effects of OOH in a Cookie-less Future, with Anna Bager (Webcast, PlayerFM)

In this episode of Digital & Dirt, host Ian Dallimore speaks with Anna Bager, President & CEO of OAAA. They start by reviewing Anna’s career path leading to the OAAA and how it gave her unique insights into the needs of the OOH industry. Anna and Ian then move on to discuss the strengths of OOH and the benefits of adding it to campaigns. […]

player.fm
Wed, Dec 8, 2021 at 10:53 PM

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Adweek: OAAA adds Rick Robinson and Laura Colona to its leadership team

The new executives are expected to expand the trade group's data and creative capabilities. The new hires include two veteran ad industry executives: former MediaMath global marketing head Laura Colona is joining the OAAA as evp and commercial marketing officer, while ex-Billups strategy lead Rick Robinson is taking on the role of chief creative officer-in-residence. […]

adweek.com
Wed, Dec 8, 2021 at 10:07 PM

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Sony Electronics to join Digital Signage Experience (DSE) as Presenting Sponsor for 2022 (Questex)

Questex’s Digital Signage Experience 2022 (DSE), the event and digital platform for the digital signage industry, today announces Sony Electronics will be the Presenting Sponsor of the show. DSE takes place March 22-24, 2022 in Las Vegas at the Las Vegas Convention Center. […]

questex.com
Wed, Dec 8, 2021 at 6:05 PM

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Firefly and RapportWW Execute DOOH Campaign for Ghostbusters Afterlife (Billboard Insider)

The Ecto-1 was paired with more modern versions of the famous car – a swarm of vehicles wrapped to look like the Ecto-1 and outfitted with Firefly’s digital screens. Additionally, cars carried hologram projectors on top, which displayed an animation of ghosts from the films being “caught” by the fictional proton pack projected below. […]

billboardinsider.com
Wed, Dec 8, 2021 at 6:00 PM

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Tata CLiQ Luxury executes its first programmatic DOOH campaign on Lemma network in Mumbai and New Delhi airports (Exchange4Media)

Tata CLiQ Luxury, India's premier luxury lifestyle platform, recently executed their first programmatic DOOH campaign for #TheLuxeLife at airports through Lemma, the largest and fastest-growing DOOH network. […]

exchange4media.com
Wed, Dec 8, 2021 at 12:11 AM

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CEO of Movia Media explains the current trends and capabilities of OOH advertising (Sign Media)

By Casey Binkley. OOH creates brand awareness and engagement. For brands looking to penetrate the market, OOH is a great way to get people’s attention. […]

signmedia.ca
Wed, Dec 8, 2021 at 12:11 AM

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How in-window displays can help retailers attract more shoppers post-pandemic (365Retail)

Scott Pickus, marketing manager at Dynascan Technology, says: “We do see a sustained demand for window displays in retail. The aim has not changed – it is still about getting the customer inside the store – but the pressure to have live displays in windows is increasing post-Covid. […]

365retail.co.uk
Wed, Dec 8, 2021 at 12:11 AM

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How And Why Spain’s Netipbox Technologies Spun Out Nsign.TV As Its Own Digital Signage Platform

The Spanish-based solutions provider and integrator Netipbox Technologies has been providing AV and IT-driven digital signage solutions in that region, and across southern Europe, ... […]

sixteen-nine.net
Tue, Dec 7, 2021 at 11:11 PM

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US Out-of-Home Advertising Up 38% In Q3 2021, According to OAAA (PRNewswire)

Out of home (OOH) advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures released by the latest Out of Home Advertising Association of America (OAAA) OOH Ad Revenue Report findings. Digital OOH is leading the overall OOH recovery, and the segment jumped 56 percent compared to Q3 2020. […]

prnewswire.com
Tue, Dec 7, 2021 at 11:04 PM

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Reports show continuing ad spend growth in 2022 locally and globally. Outdoor advertising is expected to grow 17.1% in 2021 and 14.9% in 2022 (CMO)

By NADIA CAMERON. In outdoor, the growing availability of digital screens is helping expand the capacity of the industry, while greater numbers of marketers, such as those in the technology and luxury markets, look to capitalise on outdoor’s unique capacity to reach individuals in the world’s largest cities. […]

cmo.com.au
Tue, Dec 7, 2021 at 11:02 PM

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2022 digital signage trends: Transportation, events to see large gains (DSToday)

by Kevin Damask. The COVID-19 pandemic, which struck the U.S. nearly two years ago, altered the digital signage landscape. […]

digitalsignagetoday.com
Tue, Dec 7, 2021 at 11:01 PM

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The future of outdoor advertising has potentially kickstarted from a floating 3D cat (BandT)

Suspended over Tokyo’s Shinjuku train station, a giant digital cat stretched, meowed and would curl into a sleepy ball after midnight. As reported by The Washington Post, the cat, along with a cresting ocean wave (shown below) displayed in Seoul, wasn’t a biology experiment gone awry. Both were 3D anamorphic outdoor ads, proofs of concept from several Asian firms. […]

bandt.com.au
Tue, Dec 7, 2021 at 10:37 PM

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