We’ve seen halo displays at big sports venues in the US – notably the NFL stadiums in Atlanta and LA – but here’s a ... […]
An LED video wall with a doughnut-shaped hole in the middle is making mouths water at a Krispy Kreme store in Edinburgh, Scotland in an experience controlled through the embed signage software platform. The store was inspired by the initiative of founder Vernon Rudolph. […]
Dan Nausley, President, Sandler Training and the OOH Sales Mastery Class The newspaper industry was (and is) a victim of an ever-changing competitive business climate that it was unwilling and later unable to adapt to early enough to be able to retain significant market share. Obviously, it varies from company to company however, it is not uncommon for a newspaper today to be generating operating profits at less than 10% of what they enjoyed just 15 years ago. […]
PerView enables users to perform RFI measurement across different OOH publishers, asset types, geographies, consumer segments, and timeframes from individual OOH publisher displays and networks, to cross-publisher OOH advertising campaigns. […]
Billboard Insider thinks a European sale will be a good thing. The parts will be worth more than the sum of the whole because the market will apply a higher valuation to a smaller easier to understand business. […]
Billboard Insider’s note: The market liked this announcement. Clear Channel stock rose 7.8% yesterday. The S&P 500 dropped 0.9%, Outfront dropped 1% and Lamar dropped 1.2%. Board of Directors of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has authorized a review of strategic alternatives for its European business, including a possible sale. […]
What do Michael Jackson, Frank Zappa, Whitney Houston and Tupac all have in common? We’ve been able to pay tribute to these iconic performers through a series of “holographic resurrections. […]
The start of the pandemic was a tricky time for the out-of-home advertising industry for obvious reasons. It’s hard to reach people outside when they’re being encouraged to spend as little time outside as possible. And so as digital advertising soared in 2020, out-of-home (OOH) ad revenue plummeted. […]
[…]
No other media channel (except perhaps the cinema industry) experienced the same highs and lows as OOH during the pandemic. For an industry that puts posters and screens in the busiest places possible, which are by definition outside of the home, worldwide orders for people to stay at home proved to be especially challenging. […]
by Eugenie Chen. Apple’s iOS 14.5 privacy changes, which force apps to get explicit consent to track user behavior, tore through the ad tech ecosystem like a tornado. […]
By Phil Clemas. We need to do something about raising its profile and lifting the lid on the issues that plague its growth. With effort and focus around some key issues, we have the potential to double that to 20 percent in the next three years. […]
Through the agreement, Intersection will bring its suite of static and digital media products to more than 800 buses and paratransit vehicles, nearly 40 bus and rail stations, and several EV charging stations. Intersection will also deploy 200 new digital advertising screens across the MARTA system, creating a new digital network capable of driving additional revenue for the transit agency. […]
A US District Court Judge for the Southern District of Indiana ruled yesterday in favor of GEFT Outdoor in its case versus the City of Evansville. GEFT sued Evansville after being denied a variance request to construct a digital billboard. Here are links to the Court’sEntry on Cross Motions for Summary Judgement and the Order Entering Permanent Injunction. The Court determined that the city’s on premise/off-premise mode of sign regulation is a content based regulation of speech that the city’s sign standards are an impermissible restraint on free speech because they give the city unbgridled discretion in making the permit decision and because they lack sufficient prodedural safeguards. […]
This is an interesting application of an LED video display built into the window of a Krispy Kreme shop in an Edinburgh, Scotland urban ... […]
