MediaPost: Golf cart screen network Edison Interactive makes its inventory available for programmatic buys via Place Exchange platform

Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH) media, will integrate with Edison Interactive network dedicated to reach golfers. The COVID-19 pandemic has boosted interest in golfing. The country club and golf course market in the U.S., based on available data, as of February 2021 was worth $25.8 billion. […]