Editors’ Picks

MediaPost: Golf cart screen network Edison Interactive makes its inventory available for programmatic buys via Place Exchange platform

Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH) media, will integrate with Edison Interactive network dedicated to reach golfers. The COVID-19 pandemic has boosted interest in golfing. The country club and golf course market in the U.S., based on available data, as of February 2021 was worth $25.8 billion. […]

mediapost.com
Thu, Dec 9, 2021 at 11:25 PM

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2022 Digital Out-of-Home Predictions from VIOOH (Tasty Ad)

DSPs will be spreading their global wings. ‘Hockey stick’ moment for prDOOH’s evolution. More new advertisers to enter the market than ever before. […]

tastyad.com
Thu, Dec 9, 2021 at 11:03 PM

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5 Things to Know Before Purchasing a Digital Signage Player (Mvix via Viralrang)

The market is undoubtedly flooded with various types of digital signage solutions. As such, it can be a dilemma for you when trying to choose from among them. This article dives explicitly into five crucial things to know before purchasing a digital signage player. […]

viralrang.com
Thu, Dec 9, 2021 at 10:36 PM

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Ocean Outdoor and Admix collaborate to have LED screen ads mirrored in the metaverse (AVInteractive)

Ads at three screen locations in the UK will also appear on digital replicas in 3D virtual worlds, in a new partnership between DOOH operator Ocean Outdoor and in-play games ad specialist Admix. […]

avinteractive.com
Thu, Dec 9, 2021 at 10:26 PM

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Uniquest has acquired video platform Planet eStream, adds it to its digital signage division (DSToday)

With more than 4 million users across over 550 locations, Planet eStream increases Uniguest's footprint in the education field while adding breadth to the digital signage and video capabilities of the organization. Located in West Yorkshire, U.K., Planet eStream will align under the U.K.-headquartered Tripleplay IPTV and digital signage division of Uniguest. […]

digitalsignagetoday.com
Thu, Dec 9, 2021 at 7:54 PM

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Talon and Havas Launch Novel DOOH Campaign in Times Square for The National Association of REALTORS (Billboard Insider)

Using the NYC ABC SuperSign screen, NAR’s “Good Neighbor” messaging is featured above the Times Square Studio with a “good news” ticker, running in contrast to the typical stark news of the world. […]

billboardinsider.com
Thu, Dec 9, 2021 at 6:49 PM

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How to build billboard structures that withstand storms (Billboard Insider)

Ashley Amoroso, Director of Strategic Planning, Coastal Outdoor. How do you design signs differently in the storm prone South Carolina market? Any new structures built along our coastline are designed to withstand a 150 mph wind load. […]

billboardinsider.com
Thu, Dec 9, 2021 at 6:45 PM

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Chief Technology Officer of SoFi Stadium and Hollywood Park to Keynote DSE 2022 (Questex)

Skarpi Hedinsson, Chief Technology Officer at SoFi Stadium and Hollywood Park will deliver a keynote address. DSE takes place March 22-24, 2022, in Las Vegas at the Las Vegas Convention Center. […]

questex.com
Thu, Dec 9, 2021 at 3:51 PM

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16:9: New DPAA Research Shows Upticks In Understanding, Interest And Spend For Digital OOH

The DPAA has pushed out the new version of an annual study the DOOH-focused trade marketing association commissions on the perceptions, knowledge and booking ... […]

sixteen-nine.net
Thu, Dec 9, 2021 at 6:30 AM

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2021 OOH Media Plan Award Winners (OAAA)

Out of home (OOH) and digital out of home (DOOH) campaigns have a unique ability to tap into the emotional fabric of society and promote positive messages of change — and there’s no better example of that than the 2021 OOH Media Plan of the Year Award winner.  Clorox’s “Safer Today Alliance” campaign was designed [&hellip The post Congratulations to the 2021 OOH Media Plan Award Winners  first appeared on OAAA Special Reports. […]

specialreports.oaaa.org
Thu, Dec 9, 2021 at 2:00 AM

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Case Study: BrightSign and Four Winds Partner Update Ferguson’s 1,000-Endpoint Digital Signage Network

Ferguson is widely recognized as the top-rated wholesale supplier of commercial and residential plumbing supplies with expertise that extends far beyond plumbing. The company has a diverse distribution network that spans multiple business lines, including HVAC, waterworks and industrial, as well as showrooms for its residential products. […]

ravepubs.com
Thu, Dec 9, 2021 at 12:10 AM

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Australian OOH trade group OMA reveals its new platforms and processes to make out-of-home easier to plan, buy and measure (OMA)

In this, our first ever OUT-FRONT we announce three of our major initiatives that will be in-market in 2022. […]

oma.org.au
Wed, Dec 8, 2021 at 11:37 PM

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OOH Expo will take place in Mumbai, on March 14-15, 2022 (Media4Growth)

Neeta Gulati, Director, Alakh Advertising & Publicity. The much-awaited OOH Expo, India’s largest exposition of state-of-the-art technologies, hardware, and creative solutions for out of home (OOH) advertising business, to be organised by VJ Media Works at Nehru Centre, Mumbai on March 14-15, 2022, is seen as a much needed platform by industry stakeholders, especially media owners. […]

media4growth.com
Wed, Dec 8, 2021 at 11:17 PM

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2022 Predictions for DOOH advertising by Dorota Karc, Head of Programmatic, WallDecaux (New Digital Age)

The challenges haven’t changed much across the years. The industry still talks about the same topics as of couple of years ago, such as: privacy, development of GAFAs and their dominance across advertising, data and measurement, as well as, to my surprise, still a topic is transparency and enabling omni-channel buying. We should not forget that digital advertising is still a growing industry. […]

newdigitalage.co
Wed, Dec 8, 2021 at 11:15 PM

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5 Creative Best Practices To Perfect Your Digital Out-Of-Home Campaigns For This Christmas (Sage+Archer)

#1 Colours are most powerful in gaining consumer’s attention outdoors Increase attention by using contrasting colours Effective advertising needs to capture the consumer’s attention. Colour is a signal our brain can quickly read and automatically process, therefore is a simple but powerful way to grab attention. The effect of a specific colour does depend on the contrast it is surrounded with. […]

sage-archer.com
Wed, Dec 8, 2021 at 11:14 PM

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