The first wave of anamorphic illusions on LED displays seemed to almost exclusively be associated with booked advertising on media company billboards, with a ... […]
By Chris Pash. Ad spend is still below pre pandemic 2019 but out-of-home has returned to growth. The SMI (Standard Media Index) for October put outdoor ad spend, as measured by media agencies, up 13% compared to 2020 but down 34% on October 2019. […]
Chris Cowlbeck, General Manager of IBOUSA. “We will be able to identify the top profiles of consumers across our entire footprint as well as quickly drilling down to the state, DMA, state, county, city or zip code – even down to the inventory asset whether it’s a billboard, street shelter or bus bench. […]
In connection with the purchase, Firefly signed agreements with four additional taxi and bus fleets in Las Vegas. This move solidifies Firefly’s position as the leader in taxi advertising in the Las Vegas market and answers the call for increased demand and market penetration from advertisers. […]
Hong Kong-based advertisers will now be able to buy programmatic DOOH inventory through the Hivestack DSP via Open Exchange and Private Marketplace deals. Programmatic DOOH is one of the fastest growing channels in Hong Kong and provides crucial opportunities for media buyers to plan and deliver contextualized, targeted and measurable campaigns at scale across premium DOOH inventory in the region. […]
Solmate currently has 6,000 premium digital screens in high-end hair salons across Taiwan, with plans to increase this to >10,000 by the end of 2022. […]
By Kevin Gephart. Your biggest KPI is the number of sales calls you make. The big idea to grow sales: resolve in 2022 to do one more thing each and every workday. It will insure you have a great year. […]
Digital signage has matured through the years to a state that networks announced with 1,000s of screens is no longer big, encouraging news, but ... […]
Here’s a good reminder, if one is needed, that good work can be done without investing six or seven figures in a fine pitch ... […]
He presides over a diverse international business empire that grew from humble beginnings in 1961 to post $12.7 billion in revenue last fiscal year—a 16.5-percent jump over 2019. Canada Wide Media chair and CEO Peter Legge chatted with the chief executive of privately held Jim Pattison Group, which employs some 51,000 people, about where he came from and where his company is going. […]
Billboard Insider’s take: Here are two press releases on a huge development – an alternative reach, frequency and impressions provider for independent out of home operators. We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. […]
By Zoe Samios. It may have taken four years, with two corporate mergers, a court dispute and a global pandemic getting in the way, but the biggest revamp of downtown Sydney’s streetscape has begun. […]
Sophie Hamilton, PML Group. 2021 was a year when advertisers re-engaged the core strengths of the channel to build their brands through the medium’s potent combination of high impact classic panels, digital innovation at scale and attention-grabbing special builds. OOH got its swagger back, and here we showcase some of that great work from the past twelve months. […]
by Jian Hui Hoh. What is face detection? Face detection is a technology that uses machine learning techniques and algorithms to find human faces within a captured video. […]
Part of the solution is Visual Arts' digital signage software, CMS Signage Player. Kesko's goal was to find a common system and the possibility of centralized control of all its digital screens in its 1,500-plus stores around Finland. […]
