"In cinemas, outdoor, news, television and elsewhere, advertising is seizing the opportunity of new technology. That trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition. […]
The purpose of the line of demarcation between video channels – national, local, syndication, unwired, broadband, over-the-top, addressable, on demand, cinema, place-based and programmatic – was established through the evolution of media value assessment. Sight (or print) set baselines. Decades later, sound (or radio) seeded the media planner’s imagination. […]
− BIXI's advertising signage connects with dynamic, urban audiences in key Montréal boroughs − MONTRÉAL, /CNW Telbec/ - Astral Out of Home, a division of Bell Media, is proud to have been selected by BIXI to manage the advertising faces on its bike-sharing system's stations for the next five years. […]
Spending on outdoor advertising increased 3 per cent to exceed £1bn for the first time. Digital poster and billboard screens accounted for about a quarter of the total. The AA forecast that total ad spending would grow 5.8 per cent in 2015 and 5.4 per cent in 2016 to more than £20bn. […]
In a media first, smart screens have been installed at Heathrow Terminal 2’s baggage reclaim zones showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London. […]
AUSTRALIA: XTD says its Cross Track TV is the ‘first designed for rail, cross-track digital video system’. It uses billboard-size LED screens and high-definition sound to broadcast information and advertising to passengers waiting at stations. […]
CLEAR TV DL (FRA:CLTV) Target 7 Euro Clear TV owns and operates a valuable portfolio of television platforms that deliver highly relevant content to targeted audiences inside airports, healthcare facilities and throughout the entire social media landscape. […]
Interactive Kiosk Network Largest Single Market Network Rated. MTA New York City Transit, the agency of the Metropolitan Transportation Authority that operates New York City’s bus and subway system, announced that the On The Go Travel Station network has been added to Nielsen’s quarterly Place Based Video Report commencing with its Q4 2014 edition. […]
Once a feature mainly found in next-gen TVs, 4K resolution displays now being adopted in smartphones, PC monitors, OLED displays and notebook PCs. […]
UK advertising spend grew last year at its highest rate since 2010 and is forecast to exceed £20 billion next year, according to a report released today. The Advertising Association/Warc Expenditure report said adspend increased by 5.8 per cent in 2014 to £18.6 billion. […]
Sweden, (GLOBE NEWSWIRE) -- Marketmedia Finland, part of the ZetaDisplay Group, has signed a comprehensive Digital signage deal with the National Alcohol company Alko Oy. Marketmedia was chosen as the Digital Signage partner by Alko after a successful test period in their new shop at Eteläinen Esplanadi in Helsinki. […]
Google may have just changed the game for all those companies and brands trying to get beacons and push notifications used in retail and other public settings, by embedding the capability in the Chrome browser. […]
A group of out of home media owners have joined forces and hired lawyers to rebut controversial comments made by the City of Johannesburg’s Jack Sekgobela. […]
What part of digital signage campaigns or the digital signage industry is most often undervalued? […]
The first time I heard of Vengo was a few weeks ago, following an announcement from the DPAA (Digital Place-Based Advertising Association), and I was surprised to learn about a new type of an interactive kiosk. Vengo’s wall-mounted vending machines occupy only two square feet of surface and they are just six inches deep. […]
