Variety: CNBC’s Nielsen Defection: Will It Kill Media Measurement, or Just Make A Scratch?
Analysis: CNBC's move could herald a new era of chaos in advertisers' efforts to make sense of TV Brian Steinberg Senior TV Editor. You wouldn’t think CNBC’s primetime fare is that much different from the stuff it airs during the day. […]
Tue, Jan 6, 2015 at 7:13 PM