Editors’ Picks

Digital signage drives new concept store for Canadian Automobile Association (DSToday)

CAA South Central Ontario, one of nine auto clubs across Canada providing roadside assistance, travel, insurance services and member savings for 2 million members, recently implemented a customer-engagement digital signage experience from ADFLOW Networks at its Burlington location, according to an announcement from ADFLOW. […]

digitalsignagetoday.com
Sun, Jun 21, 2015 at 1:46 AM

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How hybrid signage can optimize marketing campaigns (DSToday)

Conventional wisdom says the rise of large, relatively low-cost digital displays, and simple, scalable software to manage them, marks the beginning of the end for much of the mainstream printing business. Well, maybe one day … far into the future. For now, the digital signage and large-format printing businesses are doing very different things. […]

digitalsignagetoday.com
Sun, Jun 21, 2015 at 1:36 AM

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India: How Adclever, the Flipkart of outdoor media, systemizes the Rs 1,039 billion OOH sector (yourstory)

Out-of-home media (OOH media), worth Rs 1,039 billion in market size, is highly unorganized and out-of-date. Acquiring any information related to outdoor advertising is a daunting task. The duplicity of information, varied prices for the same space, and lack of information regarding traffic are some of the major problems that riddle the sector. […]

yourstory.com
Sun, Jun 21, 2015 at 1:18 AM

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16:9: Canada, Dubai Hotbeds Of Digital Signage: Google Trends

If Google Trends is a real measure of activity and interest in digital signage, Canada is the hotbed country, but Dubai is the hotbed city at the moment. These are charts from the past 12 months. This graph shows web activity and you can see how the timeline kinda syncs up with ISE, DSE and the just-finished InfoComm. […]

sixteen-nine.net
Sat, Jun 20, 2015 at 1:32 PM

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16:9: Postar App Drives Digital Signs Via iPads And Chromecasts

A little UK start-up has launched Postar, an iPad app that allows small business owners to build a simple digital sign message on the tablet and then run it on larger screens using $39 Chromecast HDMI sticks. Postar says it is focused on micro business operators, like indie coffee shops and boutiques. […]

sixteen-nine.net
Sat, Jun 20, 2015 at 10:05 AM

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Ask the Board: Defining Digital Signage Objectives and Results (DSConnection)

How does a company narrow down the objectives and results that they want the digital signage system to provide for them? […]

digitalsignageconnection.com
Sat, Jun 20, 2015 at 1:14 AM

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Quividi’s electronic audience measurement: 5.5 billion viewers analysed and counting…

Quividi has been enjoying a strong growth over the last 6 months with significant new deployments or extensions of its solution by its customers. We’ve now collected over 5.5 billion anonymous stats on visitors of public venues on their behalf, across 50 countries – almost the world’s population! […]

Fri, Jun 19, 2015 at 12:59 PM

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DEA Using Billboards To Help Identify Pharmacy Looting Suspects (CBS Batltimore)

The Drug Enforcement Administration is hoping a billboard campaign will help them identify looting suspects during April’s riots. The week-long campaign will begin Monday, when the DEA is expected to display photographs discovered during investigations into the looting of a number of city pharmacies on electronic billboards around the city. […]

baltimore.cbslocal.com
Fri, Jun 19, 2015 at 8:15 AM

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It’s Big and it’s Clever: DOOH is Delivering Engagement at Scale (source – Linkedin)

By Neil Morris. DOOH is delivering intelligent advertising at real scale every day and great progress has taken place over the past 10 years, the same 10 years that Grand Visual has been getting busy. We’re extremely proud of the work we’ve done over that time to break new ground and pioneer the use of creative technology and of execution technique. […]

linkedin.com
Fri, Jun 19, 2015 at 1:25 AM

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Signs and Wonders: Digital Begins to Transform Indoor and Outdoor Displays (whattheythink)

By Patrick Henry. According to the Smithers Pira white paper, the interactive and information-harvesting features of digital displays will be too attractive for retailers and other signage customers to resist. […]

whattheythink.com
Fri, Jun 19, 2015 at 1:22 AM

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Dave Haynes: InfoComm Day 1

Up at 4 AM doing homework, as that’s kinda how things are going this week in Orlando, where InfoComm is on. Full days and zippo time to do more than tweet and answer emails. The show looks very busy, but it is so large in scope it’s a bit hard to really tell. […]

sixteen-nine.net
Fri, Jun 19, 2015 at 1:20 AM

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JCDecaux has acquired Africa’s largest OOH media owner Continental Outdoor Media (jcdecaux)

JCDecaux SA has completed the acquisition of Continental Outdoor Media, the leader in outdoor advertising in Africa, in partnership with a community owned investment company, Royal Bafokeng Holdings (RBH), with a shareholding split of 70/30. […]

Fri, Jun 19, 2015 at 1:17 AM

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invidis: A recap of the 5th intn’l conference „Digital Signage – no alternative!“ held in Moscow, May 29, 2015

The 5th international conference „Digital Signage – no alternative!“ was held on the 29th of May, 2015 in Radisson Slavaynskay Hotel, Moscow. The conference was organized by DigiSky company and supported by the leading European association OVAB Europe. […]

invidis.de
Fri, Jun 19, 2015 at 1:14 AM

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MediaPost: Mobile: The Biggest Problem In Advertising

I believe advertising has missed the greatest gift we’ve ever been given: the smartphone. For years it’s been my belief that, as the time we spend on-screen increases every day, the ads we see on mobiles don’t perform as well as expected. Consequently, ads become larger, more interruptive, harder to close -- and more likely to kill my data with video. […]

mediapost.com
Fri, Jun 19, 2015 at 1:10 AM

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WSJ: Focus Media’s Backdoor China Listing Hits Snag

SHANGHAI—Chinese outdoor-display-advertising firm Focus Media Holding’s plan to float shares inside China has hit a snag after the shell company used for its backdoor listing said it is being probed by regulators. […]

wsj.com
Fri, Jun 19, 2015 at 12:59 AM

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