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Tuesday, May 12, 2015 Tue, May 12, 2015

Dubai will play a role in the development of global digital signage industry (zawaya)

Due to the infrastructure expansion initiatives by the (UAE) government, the digital signage industry is set to witness an exponential growth by 2020. Dubai - International Expo Consults (IEC) part of Falak Holding, stated that Dubai will play an integral role within the US$20 billion digital signage industry due to the state of the malls that are being developed in the Emirate. […]

Tue, May 12, 2015 at 4:57 AM

Monday, May 11, 2015 Mon, May 11, 2015

Global Adspend Forecast to Grow in 2015 & 2016 (with full report download link)

The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, March 2015 and Magna Global, February 2015   ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]

Mon, May 11, 2015 at 5:42 PM

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