Outdoor advertising is transforming cities by helping tackle population growth and serving as a vital public information resource, according to a new report. […]
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audiences from specific media and reaching them wherever and whenever, at least in theory -- is perhaps best seen and explained through the lens of mobile. Mobile devices (more specifically in this case, smartphones) have become an extension of self. […]
The growing interest in Internet-connected devices is to contribute to a “monumental” increase in “Internet of Things” (IoT) data links over the next four years, according to a new study. […]
Outdoor digital sign manufacturer recognizes best use of digital medium. A digital billboard advertising campaign featuring live tweets and photos posted during the Penn State–Lehigh Valley commencement in 2014 landed Tri Outdoor, Inc. of Bethlehem, Penn., the Best of Show award in the 2015 Watchfire Digital Billboard Awards. […]
Los Angeles International Airport officials hope to raise money for future construction projects by lining the inner traffic loop's parking structures and terminal buildings with digital billboards. […]
New billboards will be popping up across Kansas to fight human trafficking. Attorney General Derek Schmidt announced the statewide billboard campaign on Tuesday. Schmidt’s office is teaming up with the Clear Channel Outdoors and Lamar Advertising to raise awareness of the crime and to encourage the public to report suspicious activity. […]
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Identity Shred, LLC, a shredding kiosk network operator in university mailrooms, is expanding and converting to BroadSign International, LLC’s automated digital signage software. Identity Shred is the first and only networked shredding kiosk of its kind, complete with a 22″ HD LCD touch screen. […]
By Michael Bayler. […]
InfoComm15 is about to begin, and you’re either on the way to meet me here in Orlando, or you feel like you’re on the outside looking in as you sit in your office chair back home. Well don’t fret—I’m here to help you make it through the week whether you made the decision to head here to sunny Orlando or not! […]
OUTFRONT Media Inc. has partnered with the Washington Metropolitan Area Transit Authority ("WMATA") to debut a digital advertising pilot program within eight Metrorail stations, a first of its kind for the DC Metro area. […]
What process do you use to select system components, and is it different for hardware and software? 28 operators of digital signage networks gave their answers. […]
Recently, the city installed its first Smart Palm. Its broad leaves have solar cells on the top, just like James Cameron’s solar sunflowers. But the Smart Palm doesn’t stop at merely producing power. […]
AirMedia Group Inc. (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China have entered into a definitive equity interest transfer agreement with Beijing Longde Wenchuang Fund Management Co., Ltd. […]
Outdoor ad firm Posterscope has promoted Rebecca Chang to General Manager of its Taiwan operation. She was Vice President prior to the promotion and had spent the preceding four years working with the Posterscope Taiwan team. […]
