TubeMogul, in tandem with Cadreon and SiteTour, are announcing the launch of its programmatic outdoor advertising offering. […]
The Site Tour digital out-of-home (DOOH) exchange, which began beta testing last month, enables advertisers to serve different ads at different times of the day, and will allow video ads to be served to compatible digital signs, extending television campaigns to outdoor environments. […]
To kick-off the Dove Invisible Dry campaign, Unilever initiated a tactical digital experiential event at Waterloo station to coincide with Royal Ascot’s Ladies Day 2014. Women heading to the racing were were offered the chance to have a professional photograph taken, which would then be displayed on the huge Motion@Waterloo screen above the station concourse. […]
Grand Visual, in partnership with Talon, RGA and OMD UK, took home the Grand Prize at the Clear Channel Outdoor Planning awards last night for Google Outside 2.0. Now entering its ninth year, the awards celebrate the very best in outdoor planning from the last 12 months. […]
SAN ANTONIO--(BUSINESS WIRE)--Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) today reported financial results for the first quarter ended March 31, 2015. […]
As technology advances, Digital media in public squares are in constant change. There is a demand to engage public audiences in new ways, creating memorable experiences and producing a buzz that extends the shelf life of the event. Some of the engagement technology today is incredible and advanced in ways few could have imagined four years ago. […]
Glen Wilson, Posterscope: There is huge investment in digital OOH infrastructure both in the UK and worldwide, but there needs to be more agility in terms of the way that it is sold, bought, planned and approached creatively. Location has the potential to massively impact on the effectiveness of marketing campaigns. […]
BroadSign secures first place in 2014 revenue, product line, customer base, geo-expansion, funding, competitive strategy and value add. Montreal, Canada. April 30, 2015. […]
Capabilities and reliability of Android players have simply not matched the promise of the hype. Trucks have been rolled to manually reset hung players. Others players are rebooted daily to “resolve” memory leaks. […]
Former DPAA head Sue Danaher has joined NYC-based ad-targeting startup Centriply as its brand ambassador, charged with opening the door at advertising and media agencies. “Sue’s combination of industry knowledge and long-standing relationships will be a major benefit to us as we extend our sales and promotional efforts,” says Shelley Stansfield, director special ops, Centriply. […]
QUÉBEC CITY, /CNW Telbec/ - The Réseau de transport de la Capitale (RTC) and Astral Out of Home, a division of Bell Media, announced today a major, 10-year business agreement for transit shelter and bus advertising space management and user experience enhancement, effective July 1. […]
NEW YORK, /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today that its board of directors has approved a quarterly cash dividend on the Company's stock of $0.34 per share payable on June 30, 2015 to shareholders of record at the close of business on June 11, 2015. About OUTFRONT Media Inc. […]
Brian Steinberg. Does Martin Sorrell have the cure for what ails the U.S. media business? […]
Kiip CEO Brian Wong says advertisers will compete to reach consumers by pinpointing and meeting their needs in real time. The era of mass-marketed products is drawing to a close. TV and radio commercials are great at reaching millions of viewers, but they don’t offer the best engagement. […]
Just a couple weeks ago, Philadelphia City Council passed a bill that has huge implications for billboard haters and lovers alike. The legislation by Councilman Bobby Henon was expected to add more digital billboards throughout the city, while simultaneously cutting back on the number of billboards overall. […]
