Fuller's is targeting their "adventurous" clientele with a new digital and out-of-home campaign that launched today in East London. The brewer’s 'Find Flavour' campaign is marketing its Frontier craft lager brand at 25- to 45-year-old men who are "renowned for trying new things and exploring new flavours". […]
JCDecaux SA was recognised in the category of "Small cell technology and deployment enablers" at the awards ceremony of the Small Cell World Summit, held on 10 June in London. The jury commended JCDecaux's ability to develop intelligent and aesthetic solutions for integrating small cells into the urban environment while facilitating the involvement of cities and local operators. […]
JCDecaux is running a domination campaign at London’s Waterloo Station that ties into the release of the new film JURASSIC WORLD, using the large digital screens in the terminal and even creating a dinosaur museum gallery. The one-of-a-kind campaign is dominating every outdoor advertising location in the commuter hub. […]
Welcome Break is a variation of those giant commercial rest stops you see off major highways – in this case off motorways in the UK. At 16 of the stops, the company has installed a new digital menu-board system for its QSR operators, The set-up is a combination of LG screens and Signagelive software, as installed by Saville Audio Visual. […]
New York’s MTA subway and commuter rail system has been honored for the digital artwork running on screens around at its new Fulton Center stop. […]
Although active users grew a little over 5% quarter on quarter all other metrics were bad: revenue down 9%, EBITDA down 26%, losses up 46% and share price now lower than closing at the end of the first day. As Dick Costolo was already under pressure he could survive such a result only if investors believed he had a clear plan but that was not the case. […]
This June, the rainbow stretches far and wide for Pride Month, a nationwide celebration for the LGBT community. Many big brands have shown support with impactful LGBT-friendly ads, such as Target, whose #TakePride campaign celebrates “Who we were born to be, ” and Hallmark who encourages you to #PutYourHeartToPaper. […]
The Digital Signage Federation Board of Directors will host a Meet & Greet networking event at the Park Hill Golf Club Clubhouse in Denver, CO on Wednesday, July 22 following the DSF’s 4th Annual Golf Tournament at the Park Hill Golf Club. […]
First, A Primer. If retail is your business directly or as a supplier, you can’t help but see TV spots, print ads and lots of blogging about the Internet of Things. […]
Los Angeles is facing a new legal challenge to its billboard laws, with two small Southern California companies filing suit over the city’s ban on signs. California Outdoor Equity Partners and AMG Outdoor Advertising sued the city in federal court on June 10, alleging big companies such as Clear Channel Outdoor can maintain billboards but permits are denied to other firms. […]
The industry's first Mirror and Transparent OLED display panels have been unveiled, offering new possibilities for personalized shopping and informational browsing. Samsung has unveiled its new Mirror and Transparent OLED displays, which aim to make the purchasing experience more visually engaging for consumers. […]
To drive brand awareness and recall, and as the centrepiece of a multi-million dollar global campaign, EMC launched a state-of-the art motion capture and projection installation named the Hybrid Cloud Walk. […]
Static, digital and statues recently brought the Big Sky Country to the Windy City. Media company Titan teamed with Montana Tourism and the Chicago Transit Authority in May to bring a taste of the big sky to the city of big shoulders with an out-of-home ad campaign that combined digital and static elements with 3D statues of bison, bears and moose. […]
The Digital Signage Business Climate Index Russia has has increased by 14,28 base points from -21,43 base points to -7,15 base points. The DBCI reflects the current slightly negative business sentiment of the digital signage industry in Russia. Over 70 % of the polled companies are satisfied or rate their current business climate with good. […]
It didn’t get a mention in Apple’s big keynote announcements Monday — which already had plenty of interest to publishers — but deep within Apple’s developer documentation lies perhaps the most important item of all to the news industry. Adblocking is coming to the iPhone with iOS 9. […]
