Editors’ Picks

OOH Campaigns: A Toast to Billboards — With Wine (iHeart Billboards)

Billboards celebrate the gamut of grape appreciation. They’re especially pointed during the holidays as we gather at work dinners, ornament exchanges and ugly Christmas sweater parties where good food and good wine are staples to kick off the festivities. Trying to find the perfect bottle to bring to the party can be overwhelming. […]

iheartbillboards.com
Thu, Dec 10, 2015 at 7:15 AM

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Ad spending trends to watch in 2016: OOH’s continued growth (Media Life)

The big one: Digital deflation. Plus: No stabilization for print. More OOH bucks. […]

Thu, Dec 10, 2015 at 1:07 AM

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16:9: Can The Crowd Review Digital Signage Software?

A New Mexico company called CrowdReviews.com has announced its online platform for reviews and rankings of software solutions has started ranking digital signage software companies. […]

sixteen-nine.net
Wed, Dec 9, 2015 at 5:38 PM

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Nancy Fletcher: Advertising drives sales, supports jobs (OAAA)

By Nancy Fletcher, President and CEO of OAAA. A just-released national study affirms that advertising is an economic driver. The numbers are compelling: every dollar of ad spend generates nearly $22 in economic output (sales). […]

oaaa.org
Wed, Dec 9, 2015 at 5:38 PM

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Two major trends in advertising media and how OOH benefits from them (Media Village)

Against the backdrop of consumer revolt and chaos in the ad markets, OOH advertising has emerged as a clear favorite. OOH is already the only true mass medium left. This factor alone can be a guarantee for the medium’s bright future as more brands are rediscovering its value. […]

mediavillage.com
Wed, Dec 9, 2015 at 5:37 PM

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The Drum: The fundamental transformation facing agencies

The UK’s IAB estimates that up to 80 per cent of all digital advertising will be spent programmatically by 2018, buoyed by a rise of its use in video and mobile. Outdoor, radio and (whisper it) TV are also beginning to be traded in this way too. But what does that mean for agencies and how they are shaping themselves to deliver for clients? […]

thedrum.com
Wed, Dec 9, 2015 at 4:12 PM

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Ad Age: What You Need to Know About the Global Ad Market

Worldwide Ad Spending Is Growing, Powered by Digital. Total Media and Marketing-Services Spending in 2016 Will Approach $1 Trillion. Stats and facts on the global ad market: Global advertising should see sustained growth. […]

adage.com
Wed, Dec 9, 2015 at 3:25 PM

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MediaPost: Beacon-Triggered Coupons to Hit 1.6 Billion a Year

The number of coupons delivered after being triggered by beacons is projected to hit 1.6 billion in 2020, up from 11 million this year, according to Juniper Research, which interviewed leading couponing players. Some large retailers already have installed beacons in most or all of their stores. […]

mediapost.com
Wed, Dec 9, 2015 at 3:24 PM

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Installation of the Week: Digital Trees on the Eiffel Tower (DSConnection)

The original aim was calling attention to reforestation and other efforts to combat climate change. […]

digitalsignageconnection.com
Wed, Dec 9, 2015 at 1:07 PM

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Technology solves OOH’s attribution problem (Do It Outdoors)

For years, the out-of-home industry has struggled with attribution. We could estimate impressions, sure. But we couldn’t scientifically prove our attribution theories. […]

doitoutdoors.com
Wed, Dec 9, 2015 at 10:43 AM

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New holiday billboard raises some eyebrows

Nick Fish, national program director for American Atheists, said the billboards were strategically placed in markets where atheist voices aren't always heard. The point is to put them in places where they might stir up a little controversy. "We wanted to challenge the notion that everyone in their town is religious—they're not," Fish told Adweek. […]

adweek.com
Wed, Dec 9, 2015 at 10:23 AM

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Billboards bear fugitive’s photo and reward (York Daily Record)

Digital billboards in York County now bear the photo of Trev Bowies Jackson -- wanted in the attempted homicide of a Northern York County Regional Police officer -- and offer a $5,000 cash reward. The billboard is the latest method used by police to ask for help in catching Jackson, 24, of York, who fired three shots at Officer Lynn Anderson during a traffic stop Nov. 22 in Manchester Township. […]

ydr.com
Wed, Dec 9, 2015 at 7:24 AM

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Coming, a major overhaul of OOH ratings (Media Life)

TAB will test a new system utilizing data from smartphones A long-anticipated overhaul of the out of home ratings system is finally underway. On Friday, the board of directors for the Traffic Audit Bureau for Media Measurement approved a plan to upgrade the TAB OOH Ratings, which are used as currency for media buys. The system will begin a testing phase soon. […]

Wed, Dec 9, 2015 at 1:40 AM

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Evening Standard: Black cabs given new digital boards to provide live London traffic updates

New digital advertising boards warning motorists of traffic delays are being mounted on top of London's iconic black cabs. From this week, Transport for London is running a trial of the innovative new boards, which will display traffic information live in a bid to encourage other motorists to avoid congested roads. […]

standard.co.uk
Wed, Dec 9, 2015 at 1:38 AM

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MediaPost: Ford Lets Consumers Design Digital Billboard Ads

Ford, which launched its "By Design" campaign, via Team Detroit in October, is extending it in a rather literal way, by letting consumers design artwork for digital billboards that will go up in major cities nationwide, from Times Square to the San Francisco Bay Bridge. […]

mediapost.com
Wed, Dec 9, 2015 at 1:16 AM

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