Editors’ Picks

Madison OOH creates innovative campaign for Mother Dairy’s product launch (Indian Television)

MUMBAI: Madison World’s out-of-home (OOH) arm MOMS has come up with an innovative outdoor campaign to launch Mother Dairy’s Dairy whitener ‘Dailycious’ in Guwahati. The brand has the tag line “A Spoon Full of Magic” and the objective of the campaign was to reach out to the maximum number of people in the target group, generate highest response and conversion into sales. […]

indiantelevision.com
Thu, Jul 23, 2015 at 7:43 AM

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JCDecaux and Outfront Media launch the first smart bus shelter in Los Angeles (JCDecaux)

Outfront Decaux Street Furniture, LLC – “Outfront Decaux” (a 50/50 joint venture between JCDecaux North America and Outfront Media) has developed the first smart bus shelter in Los Angeles. […]

Wed, Jul 22, 2015 at 2:50 PM

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Billboards honor servicemen killed in Chattanooga shootings

(WBIR - Knoxville) New billboards throughout Knoxville, Chattanooga and other cities statewide show hats for four Marines and one Navy sailor, to honor the servicemen killed in last Thursday's fatal shootings. One of the billboards in Knoxville is at the intersection of Chapman Highway and Deva Drive in South Knoxville. […]

Wed, Jul 22, 2015 at 2:47 PM

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Installation of the Week: Digital Invitation Extended to Swiss City Dwellers (DSConnection)

A Swiss creative agency used digital signage to invite Zurich commuters to a daytrip in the country. […]

digitalsignageconnection.com
Wed, Jul 22, 2015 at 10:19 AM

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Westfield unveils first UK airport campaign in Arabic (Pioneering OOH)

Westfield, which manages Europe’s two largest shopping destinations, has unveiled the first Arabic language campaign at a UK airport to celebrate the Islamic festival of Eid. The initiative began on 17 July and will run for a week. […]

pioneeringooh.com
Wed, Jul 22, 2015 at 9:56 AM

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16:9: How Not To Do Digital Signage

My two-day micro-vacation is done and I am back in airports again – Minneapolis-St. Paul at the moment. Spotted this at some men’s shop on the main retail concourse post-security: Two screens in the flanking entry windows, each showing the website, and not even in kiosk mode so all the header and footer crap, and mouse arrow, show. […]

sixteen-nine.net
Wed, Jul 22, 2015 at 9:43 AM

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Digital Signage – threat or opportunity (for print businesses) – David Seibert (video, 14:37)

My Print Resource -- David explores ways to view digital signage markets, the opportunities for players in the print market as well as profit boosters and risks. […]

myprintresource.com
Wed, Jul 22, 2015 at 8:50 AM

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The Essential Steps to Building a Digital Signage Network (DSConnection)

The issue with firing up a new sign or network of signs is that a lot of things have to come together correctly to be successful. […]

digitalsignageconnection.com
Wed, Jul 22, 2015 at 8:40 AM

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Clear Channel’s brand Storm expands with three new digital billboards in London (Pioneering OOH)

Clear Channel UK’s premium digital brand, Storm, announces new sites in Billingsgate, Lambeth and Shoreditch. – Site launches mark beginning of intensive growth for Storm over the next few months. – New Lambeth Palace Road site has been developed in partnership with Lambeth Council, Guy’s and St Thomas’ charity and Old Paradise Yard as part of an effort to enhance the urban environment. […]

pioneeringooh.com
Wed, Jul 22, 2015 at 8:27 AM

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Royal Caribbean International Installs Daktronics Displays on Robots (DSConnection)

Quantum of the Seas and Anthem of the Seas bring first-of-its-kind video experience to the high seas. […]

digitalsignageconnection.com
Wed, Jul 22, 2015 at 8:15 AM

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Out-of-Home ad industry takes National Missing Persons Week across Australia (Mumbrella)

The Outdoor Media Association (OMA) has announced its Memorandum of Understanding (MoU) with the Australian Federal Police (AFP), which will extend the 2015 National Missing Persons Week (NMPW) campaign to outdoor advertising across Australia. […]

mumbrella.com.au
Wed, Jul 22, 2015 at 7:39 AM

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How to pass the roadblocks in the LED sign permitting process (DSToday)

The permitting process is a necessary part of any sign company's operations, and it can be a tough road to navigate. Sign companies, suppliers, customers and municipal officials all have the same primary goals. Everyone wants to make sure that signage incorporates into a town's landscape and enhances the community. […]

digitalsignagetoday.com
Wed, Jul 22, 2015 at 7:38 AM

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Posterscope Launches in Nigeria, Hosts Outdoor Conference (This Day Live)

Managing Director of Posterscope Nigeria, Dan Oshodin. Posterscope, one of the world’s leading out-of-home communication agencies, is set to launch in the Nigerian market. […]

Wed, Jul 22, 2015 at 6:45 AM

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Digital Signage Expo SOUTH AMERICA: July 21-24, 2015, São Paulo, Brazil

Digital Signage Expo is launching DSE South America on July 21-24 2015. This event brings together the digital signage market expertise of Exponation, DSE's parent company, and the superior trade show production capabilities of BTS Informa, one of South America’s leading trade show producers. […]

Wed, Jul 22, 2015 at 12:50 AM

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Is Google’s Eddystone The Donald Trump Of The Beacosystem? (GeoMarketing)

What do Donald Trump and Google’s new Eddystone Beacon announcement have in common? Before we go there, it’s been two years since Apple launched iBeacon. We are still working with 1.0 of that standard. […]

geomarketing.com
Wed, Jul 22, 2015 at 12:12 AM

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