Thursday, February 22, 2024

Editors’ Picks

Thursday, March 5, 2015 Thu, Mar 5, 2015

Spotlighting Mobile’s Larger Role in Out-of-Home Advertising — Jodi Senese, CMO, Outfront (source – mediabizbloggers)

Mobile and out-of-home are rapidly converging and have become increasingly complementary of each other. The on-the-go nature of mobile users blends well with the out-of-home market, and opens up new key marketing opportunities for brands and marketers that are prepared and adept to leverage the power of this synergy. […]

mediabizbloggers.com
Thu, Mar 5, 2015 at 1:30 AM

Wednesday, March 4, 2015 Wed, Mar 4, 2015

Barco Outdoor Kiosks and LED Displays Revitalize Playhouse Square in Cleveland (DSConnection)

Performing arts center can now quickly adapt content and leverage social media to encourage real-time interaction. Barco, a provider of high-impact video display systems, in collaboration with Baltimore experiential design firm The Barncyz Group, is bringing the majesty of live Broadway shows and entertainment to the sidewalks of Cleveland's renovated theater district with its interactive LCD advertising kiosks and outdoor LED displays. […]

digitalsignageconnection.com
Wed, Mar 4, 2015 at 11:27 PM

DOOH Campaigns: What’s the message behind the ‘$UH?’ billboards? (detroitnews)

The free-agent pursuit of Lions defensive tackle Ndamukong Suh is one of the biggest NFL stories of the year. And somebody decided to provide Metro Detroit motorists with a constant reminder that Suh is on the hunt for a big payday. First spotted Wednesday morning, multiple electronic billboards around the metro area now have one slide that simply reads, "$UH? […]

detroitnews.com
Wed, Mar 4, 2015 at 11:25 PM

invidis: Digital Signage in Spain and Portugal: slow start but high expectations for 2015

The Digital Signage Business Climate Index Spain & Portugal has been polled for the fourth time. The index has declined slightly to a positive level with an decrease of 7,11 base points to stand at 47,63 base points. The DBCI has stabilised on a high level and reflects the positive business sentiment of the digital signage industry in Spain and Portugal. […]

invidis.de
Wed, Mar 4, 2015 at 5:16 PM

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