Editors’ Picks

China’s leading OOH ad operator AirMedia announces second quarter 2015 financial results

AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, as well as a first-mover in the in-flight and on-train Wi-Fi market, today announced its unaudited financial results for the second quarter ended June 30, 2015. […]

prnewswire.com
Tue, Aug 25, 2015 at 7:12 AM

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APN Outdoor inspires digital creativity announcing creative challenge, Pixel361° (APN Outdoor)

AUCKLAND: APN Outdoor have announced a call for entry into what promises to be one of the most exciting creative showdowns of 2015, Pixel361°. Developed in house by the Outdoor leaders, Pixel361° invites creative minds to get their Digital Outdoor on, and design a campaign for high profile charity Men’s Health, using APN Outdoor’s suite of Digital products. […]

apnoutdoor.co.nz
Tue, Aug 25, 2015 at 5:55 AM

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7 Of The Best Resources For Digital Signage News & Advice

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Tue, Aug 25, 2015 at 5:31 AM

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Kinetic Worldwide: ‘Out-of-home is now at the centre of advertising’

Mauricio Sabogal: The size of the OOH business is $45 billion worldwide. Kinetic has bought 10% of that, which makes us the biggest specialised agency in the world. The main markets are the US, the UK, China and emerging markets such as India. […]

financialexpress.com
Tue, Aug 25, 2015 at 12:38 AM

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Outdoor Advertising Industry Growing Despite Challenges (Urban Land, REITCafe)

This week, the Outdoor Advertising Association of America reported that out-of-home advertising revenues rose 4.2 percent to $3.84 billion during the first half of 2015 compared with year-ago levels. The second quarter of 2015 was the 21st consecutive quarter of year-over-year growth in ad revenues. […]

urbanland.uli.org
Tue, Aug 25, 2015 at 12:37 AM

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One of Brazil’s largest QSR chains deploys BroadSign software to run its digital signage network (BroadSign)

The network spans 700 locations and 4,000 screens across Brazil. Top Brazilian digital signage integrator, Digital News TV (DNTV), has announced its use of BroadSign International, LLC’s digital signage software for the deployment and growth of Bob’s. The chain is one of the three largest QSR operations in Brazil. […]

Tue, Aug 25, 2015 at 12:35 AM

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AdMobilize And Verizon Partner To Monitor Out of Home Ads (TechCrunch)

AdMobilize, a new monitoring and tracking technology that measures attention and traffic in stores and for outdoor advertising, is partnering with Verizon* to add 3G connectivity to its outdoor beacons. In July, the Miami-based company announced the second version of its AdBeacon product, a way to measure ad performance in the physical world. […]

techcrunch.com
Tue, Aug 25, 2015 at 12:34 AM

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What does 4K means for digital signage? DSF Google hangout, Aug 26, 2pm EST

Video content production and screen resolution, particularly 4K format, often come up as emerging opportunities in digital signage. The objective of this panel discussion will be to cut through some of the clutter and get to the important questions most signage operators are considering, including: What is 4K and how does it differ from what we see on most screens? […]

Tue, Aug 25, 2015 at 12:31 AM

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More speakers announced for the upcoming ACTIVATE OOH Conference on Oct. 28 in Toronto (OMAC)

Neil Morris, Founder of Grand Visual; Joanne Van der Burgt, President, Ipsos MediaCT; Jim Spaeth, Chief Product Officer; RealityMine. They join the previously announced speakers Michael Trautmann, Co-founder and CEO, thjnk, Germany; Mike Bascom, Director of Marketing, High End Brands, Anheuser-Busch InBev and George Ault, Associate Creative Director, Zulu Alpha Kilo. […]

omaccanada.ca
Tue, Aug 25, 2015 at 12:28 AM

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A used car dealer used DOOH to create something spectacular (Pioneering OOH)

Taiwan based used car dealer Kagulu has launched an innovative and pretty spectacular outdoor digital stunt. The brand wanted to be known for its transparent and quick auto price evaluations, so Brandsugar, a creative agency in Taiwan, tapped Party NY to create a roving “price scanner” that told drivers, on the spot, how much their car was worth. […]

pioneeringooh.com
Tue, Aug 25, 2015 at 12:17 AM

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Australia: Digital strategy boosts outdoor ad company (news.com.au)

EXPECT to see digital advertising further ingrained into your daily life. OUT-OF-HOME ad operator oOh!Media is furiously expanding its digital operations, bringing to life static billboards on roadsides, at the airport, in shopping centres and even at the pub. This year, the company has rolled out 10 new digital roadside billboards and 320 new digital panels in retail spaces. […]

news.com.au
Mon, Aug 24, 2015 at 11:20 PM

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Bulzī Media Joins Digital Place Based Advertising Association

NEW YORK – The Digital Place Based Advertising Association (DPAA) announced today that Bulzī Media, which operates the world’s first data-driven addressable advertising network for digital out-of-home, has joined the organization. Bulzī Media aggregates digital out-of-home (OOH) audiences through partnerships with various OOH network operators. […]

Mon, Aug 24, 2015 at 4:18 PM

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16:9: How JFK Is Using Real-Time Data Screens At TSA Screening

Via TechCrunch Here’s another great example of the possibilities for using real-time data to drive screen content and make something faster, better or easier. In this case, the faster, better and easier has to do with TSA screening at airports. […]

sixteen-nine.net
Mon, Aug 24, 2015 at 2:23 PM

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Elliptical advertising displays coming to Birmingham’s New Street Station (Pioneering OOH)

Birmingham’s New Street Station will be the first in the UK to feature state-of-the art digital out-of-home advertising displays which will be shaped like eyes and beam adverts tailored specifically to those looking at them. The project, commissioned by Network Rail, is the first in the UK out-of-home advertising market to incorporate curved large-format LED display solutions. […]

pioneeringooh.com
Mon, Aug 24, 2015 at 2:20 PM

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16:9: Uniqlo Powers Digital Selfies Using In-Store Screens & WeChat

  Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. […]

sixteen-nine.net
Mon, Aug 24, 2015 at 1:50 PM

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