Ad Spending on TV Falls In May, OOH Up by 8 Percent, Says SMI (broadcastingcable)
Among the traditional media, out of home media posted an 8% increase. Total advertising was up 2% in May with digital providing most of the lift by growing at a 24% clip. Video sites showed a 29% gain, social media jumped 56% and internet radio was up 44% Digital now controls a 30% share of media spending, up five percentage points from a year ago. […]
Thu, Jun 18, 2015 at 12:22 AM