Airlines Tap a New Revenue Stream with Digital Place-Based Media at 35,000 Feet. […]
Departure Media Airport Advertising has been awarded the outdoor advertising contract with the Pittsburgh International Airport (PIT). […]
Heard the one about the businessman who walked into an office and left with his own advertising business? That might sound like the unlikely start to a bad joke, but this actually happened and has led to a partnership between Amscreen Digital Signage Solutions and Romanian company Primex G&C, which both sides are pleased to announce today. […]
Kelly Sohngen, Production Coordinator, AdspaceIf you're still recovering from the tears you cried during Procter & Gamble's Thank You Mom campaign for the 2012 Summer Olympics in London, you're out of luck. […]
Requirements for some of the most simple digital signage projects may preclude enterprise solutions. However, a large majority of today’s digital signage deployments are including requirements for more robust solutions. What follows are some of the more essential feature-sets for today’s companies. […]
What drives the consumer to engage? I believe that there are a number of ingredients that need to be considered while creating great content. […]
Kicking off the completion of the first season of The Basics of BroadSigning with Daniel Parisien, BroadSign employees discuss what BroadSigning means to them. […]
In 2013, programmatic buying gained considerable traction across the digital advertising ecosystem. Over the next 12 months we are likely to see this trend continuing as it gains an even greater foothold, and brand advertisers turn to sophisticated programmatic buying platforms to help them plan, execute and optimise their video ad campaigns, says Tod Sacerdoti*. […]
Bangalore-based InMobi has fast emerged as one of the largest mobile advertising networks in the world. […]
The market for ultra-high-definition (UHD) panels for digital signage applications is seen to experience explosive growth this year, after it came into existence in 2013. According to data provided by analyst firm IHS, this particular market will rocket by 590% on an annual basis to 145,000 units in the current year. […]
Kia and Val Morgan have put together a tactical activation for the Open. They claim shoppers are queueing up to try and return the worlds fastest serve via Kia branded screens and an interactive game app featuring Aussie big hitter Sam Groth. The Game On app determines the accuracy and power of the player’s swing as the attempt to return his 263kph serve. […]
Boise advertising company Eye Open Network isn’t collecting customer data — at least not yet. The company runs a closed-loop ad system appearing on screens in businesses throughout the Treasure Valley. Six TVs in the network are fitted with digital cameras programmed to recognize when a face focuses on the screen. […]
Global beverage behemoth Coca-Cola is actively investigating a rollout of Apple's iBeacon technology as a part of its marketing campaign for the upcoming FIFA World Cup, for which the company is a major sponsor. […]
AirMedia runs out-of-home (OOH) advertising platforms in China. As its name implies, AirMedia operates digital TV screens in 37 major airports, including 25 of the 30 largest airports in China. AirMedia also operates media networks in Sinopec gas stations, with which it has concession rights until 2020. […]
A new indoor digital media network has been launched at Philadelphia International Airport (PHL) to amplify traveller experience and brand exposure. Clear Channel Airports, a division of Clear Channel Outdoor has signed on a number of major brands to use the innovative network to better engage with travellers passing through the city. […]
