Sunday, April 21, 2024

Editors’ Picks

Thursday, April 16, 2015 Thu, Apr 16, 2015

South Africa: Out of Home advertising to soar when TV turns digital (mediaupdate)

Out of Home advertising is the umbrella under which cross media advertising campaigns assemble. Its inherent strength is that it can be seen as the ‘short-hand’ for brand-building by reinforcing and reminding consumers of ads they might have seen on TV, radio and/or in print with a succinct message in just seconds, using brand cues that pull through from other media. […]

mediaupdate.co.za
Thu, Apr 16, 2015 at 3:52 PM

Open Messenger brings real-time cab ads to Liverpool (liverpoolecho)

Taxi-mounted LCD screens provide advertising and public messaging opportunities. An Open Messenger cab which will carry real-time ads, or public safety messages on its LCD screens.An Open Messenger cab which will carry real-time ads, or public safety messages on its LCD screens. A digital advertising company is coming to Liverpool later this month as it rolls out its product across the UK. […]

liverpoolecho.co.uk
Thu, Apr 16, 2015 at 3:47 PM

City Council Approves New Rules For Billboards in City of Philadelphia (cbslocal)

PHILADELPHIA (CBS) — Philadelphia City Council today gave final approval to a sweeping overhaul of the city’s billboard regulations. The end result could be fewer billboards overall, but more of them would be digital. The vote was 15-0 as Council approved a top-to-bottom rewrite of billboard regulations that was three years in the making. […]

philadelphia.cbslocal.com
Thu, Apr 16, 2015 at 10:37 AM

Wednesday, April 15, 2015 Wed, Apr 15, 2015

mumbrella: First quarter of outdoor ad spend in Australia exceeding print for the first time

Spend on outdoor advertising has for the first time eclipsed revenues going to newspapers from media agencies in the first quarter of 2015, new data has revealed. According to Standard Media Index (SMI), which measures main media agency ad spend, outdoor revenues for the first three months of the year of the year were $178.5m, up 16.1 per cent year on year, compared with $149.8m for newspapers. […]

mumbrella.com.au
Wed, Apr 15, 2015 at 5:28 PM

Campaignlive: Age UK launches ‘no friends’ outdoor ads in response to Facebook campaign

Age UK, the charity for the older generation, has responded to Facebook's British ad campaign "friends" with posters highlighting loneliness among older people. The ads by J Walter Thompson London display the words "no friends" over images of solitary older people. The campaign encourages people to donate £3 by text to help provide the older generation with companionship, support and advice. […]

campaignlive.co.uk
Wed, Apr 15, 2015 at 9:40 AM

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