MediaPost: Mobile: The Biggest Problem In Advertising
I believe advertising has missed the greatest gift we’ve ever been given: the smartphone. For years it’s been my belief that, as the time we spend on-screen increases every day, the ads we see on mobiles don’t perform as well as expected. Consequently, ads become larger, more interruptive, harder to close -- and more likely to kill my data with video. […]
Fri, Jun 19, 2015 at 1:10 AM