Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]
Photo: Macstories The Apple-centric blog 9to5Mac is reporting that Apple’s impending store refresh will include a change in how it handles merchandising and product information. “With this Apple Store refresh next week,” the blog reports, “Apple will be pulling these aging iPad 2s from most of its stores. […]
Is Native Entirely ‘Un-native’ to Outdoor Advertising…? By Mike Hemmings. Native — it’s never far from the headlines at the moment. […]
OOH Continues to See Significant Growth Compared to Other Media. (Washington, DC) – Out of home (OOH) advertising revenue rose 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]
OVAB Digital Signage Summit Europe, EMEA’s leading digital signage and digital out of home conference, will take place on 10-11 September 2015 at Hilton Munich Airport Hotel, Germany. The two-day event will offer a full program with international speakers; panel discussions; presentations; exhibition area and different side events. […]
Regional outdoor ads can get brands big buzz online. Over the past few years, some of the most interesting—and nationally recognized—marketing campaigns that swept across the Internet began with inexpensive, local media buys or stunts. If such a campaign takes off on social media, that modest investment gets your brand or cause in front of millions of eyeballs. […]
Gimbal, Inc., the leader in location and proximity-based mobile engagement today announced a partnership with do it outdoors media, the largest national mobile billboard and field marketing company. […]
Much as Amazon's high-speed delivery programs have raised customers' service-level expectations, the display industry also is at the precipice of change. Market research firm NPD DisplaySearch reports that industry expectations for displays are rising. Collaboration and interactivity are driving the market for public displays. […]
Founded in 1997, Roadside Attractions is an established national billboard operator, with 113 panels throughout the country. […]
The new Retail Digital Signage Expo comes at a vital moment for the industry, according to POPAI (Point of Purchase Advertising International) UK director Phil Day. POPAI is supporting the event because there are still significant issues that need to be addressed for digital signage to deliver optimum performance for retail, adds Day. […]
In recent travels I noticed two great examples that bookend each other at the opposite ends of the digital signage spectrum. One, at a bourbon-themed food shop in Louisville, Kentucky, featured professional-quality video, expertly shot, edited and produced, on a digital signage screen on a back wall. […]
We have half jokingly described African cities as having three key OOH elements in common: people, traffic, and billboards. A little simplistic but this presents great opportunity for brands, agencies and media owners. Daniel Steyn gives a practical guide to the African market. […]
After 18 months of research, the industry launched a change initiative in 2012 to improve itself and to get advertisers to think and act differently about OOH. Since that time, OAAA has worked with members to craft compelling proof points about the medium presented in a tone that best resonates with today’s ad agency professionals, many of whom are Millennials. […]
The most interesting and exciting startup I've seen in the San Diego area is Wrapify, a tech company with an advertising angle that accentuates individual empowerment. Wrapify's timing feels right on time, in the right place with the right idea at the right time. […]
Out of home (OOH) has been rated the second most-trustworthy medium in a 2014 study by the international OOH industry body, International Fédération de la Publicité Extérieure (FEPE). The research, conducted by Future Foundation for FEPE, showed that while 28% of consumers deemed television to be the most trustworthy, OOH trailed closely behind at 24%. […]
