Friday, July 19, 2024

Editors’ Picks

Thursday, June 25, 2015 Thu, Jun 25, 2015

Out-of-Home Patent Infringement Dispute Resolved; Monster Social Enables Social Media Interaction for DOOH Screens (screenmediadaily)

Monster Media and Aerva have reached a settlement in the patent infringement action filed by Monster on 13th February 2015 in the United States District Court for the Southern District of New York. The terms of the settlement are confidential. Stephen Randall, EVP Mobile and Social Technology, Monster Media, commented, “We are glad to have reached this settlement with Aerva. […]

Thu, Jun 25, 2015 at 12:15 AM

Wednesday, June 24, 2015 Wed, Jun 24, 2015

16:9: Live Posters Sense How Busy London Pubs Are; Nudges People In For A Pimm’s

Here’s another very clever idea enabled by the guys at LivePoster in the UK – a digital poster tied-in to smartphone-sensing data that tells passers-by whether a pub is busy and suggests dropping in for a drink. The Spirits Business trade publication reports how booze giant Diageo is behind a digital poster trial tied to a small set of pubs around London. […]
Wed, Jun 24, 2015 at 11:31 AM

16:9: Monster, Aerva Patent Dispute Settlement Could Have Broad Implications For Running Social Media On Screens

A pair of companies long active in digital signage and digital out of home have reached an out of court patent dispute settlement that could have broader implications for the use of social media feeds on networked digital screens. Boston-based software and solutions firm Aerva has reached a settlement in a patent infringement action filed by Orlando-based media firm Monster Media on Feb. […]
Wed, Jun 24, 2015 at 8:01 AM

Tuesday, June 23, 2015 Tue, Jun 23, 2015

Wired: Google’s next moonshot: lining city streets with free wi-fi hubs (and OOH ads, Ed)

Earlier this month, when Larry Page announced that Google was launching a new startup called Sidewalk Labs to develop and incubate technology for cities, many wondered what the company wanted with an industry that is so much less sexy than any of its other so-called “moonshot” projects, like developing the self-driving car or, you know, curing death. Now, that fuzzy logic is coming into focus. […]
Tue, Jun 23, 2015 at 11:25 PM

AdWeek: Apple, TBWA Take Outdoor Grand Prix for Billboards Featuring Users’ iPhone 6 Photos

Grey New York and The Community win gold. CANNES, France—Apple and TBWA\Media Art Lab won their second Cannes Grand Prix in three years here tonight, topping the Outdoor Lions category with their iPhone 6 billboards featuring photos taken by actual iPhone users. Apple found photos it liked from 162 users from around the world and created outdoor boards of their work. […]
Tue, Jun 23, 2015 at 10:55 PM

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