ISE´s 2015 Opening Keynote will be presented by one of Europe’s most influential futurist business masterminds. Lars Thomsen will present trends influencing the Electronic Systems Industry until 2025. […]
Cinema audiences have been growing over the past five or six years, with the proportion of the UK population going at least once a year up from 64% in 2008 to 75% today. But, Clay noted, TV reaches 93% of the population in a week. "Cinema advertising is great but it is an occasional treat for most people and most advertisers," she said. […]
Jacksonville City Council approved settlement agreements Tuesday with two outdoor advertising companies that will allow digital billboards and expand billboard-free areas in Jacksonville. Scenic Jacksonville, which sued CBS Outdoor, Clear Channel and the city of Jacksonville to ban digital billboards, agreed to settle its lawsuit last month. […]
1. The death of the campaign We’re progressing further into the era of always-on campaigns, a constant online presence with tailored messages instead of carpet bombing, sequential creative messaging and localised promotions tapping into GPS data or iBeacons. The words “end of campaign report” may become obsolete in 2015. […]
How it will evolve, what can be expected, the challenges ahead. One of the biggest issues in out of home advertising has always been measurement, more specifically getting better measurement that can help make the case for OOH compared to other media. […]
The field has seen big advances, but much still needs to be done. This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” Click here to read our previous stories. […]
We are now in the most scrutinized period of retail each year. The "holiday season" is upon us. Just a few years ago this period didn't start until "Black Friday," but in today's world it starts the minute you put away the spider webs and pumpkins of Halloween. […]
The search company is using the largest digital screen in North America to promote its interactive campaign Androidify, which allows users to create and share their own Android mascot. Android Central went eyes-on with the digital billboard, spanning the entire block between 45th Street and 46th Street in New York, in a recent video. […]
Out-of-home advertising giant JCDecaux recently partnered with ALDO shoes on an interactive digital signage street furniture campaign in Boston and Chicago. According to the JCDecaux North America website, the shoe brand installed touchscreens in transit shelters to promote its #PERFECTPAIR campaign. […]
In the lead up to Small Business Saturday, Samsung Electronics America Inc. today announced the winners of the Samsung Small Business ReDESIGN contest. […]
The move into digital signage, according to Melo, was first spurred on by parent company's Toshiba Corporation's acquisition of the IBM point-of-sale terminal business in 2012. "We soon saw that signage was a very big business in the retail space." Toshiba moved into digital signage "because people are printing less; they're communicating more and more by digital means," he said. […]
After years of making noises about it, and lots of uncertainty about go or no go, the U.S. Food and Drug Administration has today finalized two rules requiring that calorie information be listed on menus and menu boards in chain restaurants, similar retail food establishments and vending machines. […]
I’m not sure about this … Digital information kiosks on NYC subway platforms are showcasing custom-built transactional ads from Amazon.com, creating temporary virtual storefronts on the busiest mass transit network in the Americas. The digital kiosks show curated products from Amazon’s Consumer Electronics Holiday Gift Guide, showcasing select products to 1.2 million riders per day. […]
Consider the following: A retail organization with 1,200 locations will place digital signage next to their service desks. The goal of this signage is to promote brands, specials, events and other in-store activities. Add to this that you will have events that are regional, and you will have inventory that is carried at certain stores but not all stores. […]
In Australia, XTD has provided technology infrastructure, hardware and installation for the XTrackTV product in Melbourne that was successfully launched by APN Outdoor. XTD owns the system which encompasses the 32 screens that have been installed to face 12 platforms across Melbourne’s underground rail network. […]
