The data and analytics revolution that ROI-hungry advertisers have been waiting for is upon us. Just recently AT&T launched its audience segmented measurement service known as “AT&T Data Patterns” and Clear Channel Outdoor Americas is the first media partner to the table. […]
ISE 2016 will host a series of Digital Signage Summit Presents conference sessions taking place in the ISE Commercial Solutions Show Floor theatre in Hall 8 during the four days of the show. The Digital Signage Summit is a collaboration between ISE producer Integrated Systems Events and leading digital signage consultancy, invidis consulting. […]
It will now be a shoot-out between Exterion Media, the incumbent, and JCDecaux for Europe’s most valuable outdoor ad real estate. A decision is expected next month. Clear Channel would not comment on "specific tenders" but said it only pursues business if it will benefit clients and "drive profitable revenue". […]
The key benefits of OOH for political advertisers: Greatest reach of any ad medium in a world of highly-fragmented consumer media consumption; Ability to amplify any media plan in ways other media cannot, especially mobile advertising; "Targetability" with OOH ratings to reach key demographic or geographic-specific voters; Greatest level of engagement with mobile consumers in the important half hour before key mobile activity such as search, social media, and more – and mobile platforms are especially critical for reaching younger voters. […]
How is technology changing the outdoor business? - Very slowly. In the last 10 years we’ve only seen a few advances such as digital boards, better lighting, better garnering of impressions, mobile marketing and enhanced pedestrian products such as interactive shelters. […]
The study, commissioned by the Outdoor Advertising Association of America (OAAA), found that each billboard advertiser in these test markets support 46 to 48 jobs, on average. In this study, iMapData looked at businesses using billboards in the Minneapolis, Phoenix, and Tampa markets, analyzing locations and advertisers. […]
London, England. Primesight is converting its portfolio of digital displays to the BroadSign software platform. The integration with BroadSign’s cloud-based platform will give advertising clients access to the richest industry-leading reporting. […]
For $30,000, and with help from ImpactAV and Kinetic Worldwide, the company's Valentine's Day Proposal Package gives you the chance to propose with a stadium-quality 12-by-16-foot LED screen, plus animated graphics from Kinetic. The best part? You don't have to whip out the rock on a baseball field to use that screen. […]
Dive Brief: Out-of-home advertising, such as billboards, and digital marketing are forming an interesting and maybe unexpected partnership via mobile technology. One example is location analytics company Placed, which is working with partners such as out-of-home inventory suppliers like Clear Channel Media to offer its user attribution between billboards and in-store traffic. […]
A new whitepaper by Mvix, a pioneer in affordable digital signage, discusses how professional AV/IT systems integrators can monetize digital signage. According to Mvix, digital signage is one of the easiest avenues for revenue for Professional AV/IT Systems Integrators. Applications of the technology for communication and marketing also present great margin and account control opportunities. […]
Placed brings "OOH viewability" to billboards and in-cinema advertising. In many ways, billboards are in the same boat as other traditional media. They’re “static,” and ROI is challenging to measure. […]
Make this year’s visitor experience better than ever with three free show guides and tools: the ISE 2016 mobile app, the official ISE magazine, RISE, and the ISE Professional Development guide. ISE 2016 mobile app. The free to download mobile app (available for Android and IOS) is available from the ISE website. […]
GUEST POST: Charles Regula, VIA Technologies The tech industry has trained consumers to be fixated on the next big thing. That superphone you bought two years ago very likely does everything you could need, and does it well. […]
At the Cannes Lions advertising festival last summer, Apple and its ad agency TBWA\Media Arts Lab took home the "Grand Prix" prize in the outdoor category. Apple and its agency said the first round of the campaign was seen at least 6.5 billion different times, mentioned by 24,000 "opinion leaders," and that 95% of the mentions about the campaign online were positive. […]
Location-based analytics provider Placed is keen on showing media agencies and advertisers that out-of-home (OOH) ads such as billboards can point the consumer in the right direction, literally — and ultimately lead them to an in-store visit. […]