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Editors’ Picks

Tuesday, May 19, 2015 Tue, May 19, 2015

Monday, May 18, 2015 Mon, May 18, 2015

AdAge: Facial-Recognition Lets Marketers Gauge Consumers’ Real Responses to Ads

The future of ad testing is not about surveys, but about smiles and smirks. If you want to know whether a spot really sells, after all, shouldn't you measure what people feel, not what they say? That's the argument being delivered across the country by a new crop of startups brandishing sophisticated facial-recognition technology -- and quickly reshaping how marketers decide which ads work. […]

adage.com
Mon, May 18, 2015 at 6:18 PM

Digital Signage Poised for Growth as Companies Embrace Business Benefits, IDC Says (press release)

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Driven by more flexible, interactive content that helps organizations be more "cutting edge," digital signage will experience strong growth over the next two years. The transition from static, paper-based signage to digital content is developing quickly as companies understand the benefits of digital solutions as indicated by high satisfaction rates among users. […]

businesswire.com
Mon, May 18, 2015 at 4:57 PM

National Cinemedia Unveils Makeover To Win Ads From TV And Digital – Upfront (deadline)

National CineMedia’s big merger with rival Screenvision came a cropper. But the movie theater ad sales power says it hasn’t missed a beat: Today, at its upfront presentation, NCM unveiled a new branding effort — it’s calling itself “America’s Movie Network.” It plans to put a face on its pre-movie First Look package: E!’s Maria Menounos will host the ad-friendly fare. […]

deadline.com
Mon, May 18, 2015 at 10:49 AM

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