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Australia’s JOLT to install thousands of free, fast DOOH ad-funded EV charging stations in Canada, starting with Toronto

Richmond Hill represents the first municipality in the Greater Toronto Area (GTA) to offer the first 7kWh free-of-charge to EV drivers in the community and supports the federal government’s ambitious goal of installing 200,000 public EV chargers by 2030. JOLT’s debut in Richmond Hill brings a game-changing service to the community: free EV charging that’s as fast as it is green. […]

joltcharge.com
Thu, Sep 19 at 11:50 PM

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Highlights from the IAB Connected Commerce Summit: Retail Reimagined in New York (MarTech)

Chris Wood. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them. Without common standards, each network remains its own walled garden. […]

martech.org
Thu, Sep 19 at 11:47 PM

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IAB Releases In-Store Retail Media Definition, Measurement Standards (MediaPost)

by Laurie Sullivan. In-store retail media consists of digital screens, printed and static ads, audio, connected shopping and experimental ads, but non-digital in-store retail media, which are printed and static ads, and experiential offerings such as product sampling are not included in the in-store standards. […]

mediapost.com
Thu, Sep 19 at 11:43 PM

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Kroger is to release its own updated measurement model for its retail media network (Grocery Dive)

Peyton Bigora, Staff Reporter. Despite retail media’s rapid growth in recent years, nailing down standardized measurement metrics is a “slow journey everyone’s taking,” Foster said, adding that it can be challenging for retail media networks to avoid getting stuck on strategies in a time when the space is constantly evolving. […]

grocerydive.com
Thu, Sep 19 at 11:41 PM

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Kiwibot acquires an ad startup to turn its delivery robots into mobile billboards (TechCrunch)

Brian Heater. From the standpoint of any advertising executive, Kiwibot has left a lot of money on the table since its robots began making food deliveries on the UC Berkeley campus back in 2017. After all, the semi-autonomous wheeled systems tend to traverse high-traffic areas. […]

techcrunch.com
Thu, Sep 19 at 4:23 PM

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Point-of-care DOOH network Mesmerize adds 147 locations of K-VA-T Food Stores (Mountain Press)

Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, announced a new partnership with K-VA-T Food Stores, Inc., the parent company for Food City. With 157 retail locations, Food City operates full-service grocery stores and pharmacies in Kentucky, Virginia, Tennessee, Georgia, and Alabama. […]

themountainpress.com
Thu, Sep 19 at 4:21 PM

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The Hague Bans Outdoor Advertising for Cars and Flights (Invidis)

by Florian Rotberg. Last week, The Hague city council approved a comprehensive ban on outdoor advertising for fossil fuel-based products and services. Starting next year, campaigns for cars, flights, cruises, and petroleum-based products will no longer be allowed on analog outdoor surfaces or free-standing digital screens in public spaces. […]

invidis.com
Thu, Sep 19 at 4:15 PM

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The World’s Fastest Car on Display in Times Square (Invidis)

by Antonia Hamberger. Last week, the fastest car in the world, the Rimac Nevera R, made its second public appearance in New York’s Times Square. This event marked the start of a promotional tour along the US East Coast and a social media campaign. […]

invidis.com
Thu, Sep 19 at 4:12 PM

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Lamar could have avoided this lengthy legal battle (Billboard Insider)

Billboard Insider’s take: Lamar prevailed but could have avoided a lengthy legal fight if it had not threatened a client in good standing about a much smaller bill to an unaffiliated company. In 2010, Modifications of America (“Modifications”) signed contracts to advertise on Lamar Advertising billboards. The advertising ran from June 21, 2010 to September 30, 2010. […]

billboardinsider.com
Thu, Sep 19 at 4:08 PM

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Lamar stock pays 4.28% dividend, Outfront’s – 6.73% (Billboard Insider)

Lamar’s dividend yield of 4.28% is slightly above the 4.25% average dividend yield for Lamar over the past five years. OUTFRONT’s dividend yield of 6.73% is in line with the 6.77% average dividend yield for OUTFRONT for the past five years. […]

billboardinsider.com
Thu, Sep 19 at 3:53 PM

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Big Brother wants to know more about your private out-of-home company (Billboard Insider)

Richard Hamlin, Partner, Hamlin | Cody. Effective December 31, 2024 most private businesses, including your out of home company, will have to file a FINCEN report with information (e.g. […]

billboardinsider.com
Thu, Sep 19 at 3:49 PM

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Digital screens, election year and investment in transit fuel the growth of OOH advertising in 2024 (EMARKETER)

by Sara Lebow. US OOH ad spend will grow 5.2% this year, per our March 2024 forecast, significantly more than TV, radio, and print, which will mainly see declining figures over the next few years. “[OOH] is being integrated into the bigger advertising ecosystem,” our analyst Yory Wurmser said on an episode of “Behind the Numbers” podcast. […]

emarketer.com
Thu, Sep 19 at 3:39 PM

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Signagelive Turns The Microphone Over To AI Bots To Talk Digital Signage, And It Sounds Credible

Hat tip to Guy Campos at AV Magazine for pointing me to this … Signagelive CEO Jason Cremins, who with his CTO Marc Benson ... […]

sixteen-nine.net
Thu, Sep 19 at 1:32 PM

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CI/NSCA State of the Industry Survey Examines Revenue Trends, Opportunity Areas

Take our State of the Industry survey and help us uncover important trends that could help make a difference for your business. The post CI/NSCA State of the Industry Survey Examines Revenue Trends, Opportunity Areas appeared first on Commercial Integrator. […]

commercialintegrator.com
Thu, Sep 19 at 11:11 AM

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Ride-Hailing Service Uses Subway Data For DOOH Ads Suggesting Londoners Take A Cab Instead (16:9)

Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an ... […]

sixteen-nine.net
Thu, Sep 19 at 8:25 AM

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