UNITED KINGDOM — Shoppers around the world now expect multi-screen experiences from brands and retailers, with the average consumer using a total of five devices when making a purchase – a significant increase from the 2.8 devices reported in 2014. […]
The new network follows the Scentre Group's decision in August last year to move its internal signage business from Ooh!Media to its internal team, Brandspace. The Westfield SmartScreen Network consists of 1200 interconnected digital screens, and builds on the company's current internal media platforms including its large format 'Digital Spectacular' screens. […]
Big thank you to Freshwater Digital Media Partners in Craft Beer Heaven, aka Grand Rapids, Michigan, for this new DOOHgood video PSA for raising awareness and relief funds for Nepal. You can download and use it with no strings attached on your out of home, retail or corporate network. […]
Exclusive interview for Digital Signage Pulse. Ahead of the OAAA-TAB National Convention + Expo in San Diego, which will take place on May 11-13, I spoke with one of the featured speakers, Mark Boidman, about the state of the DOOH industry. Mark Boidman is a Managing Director at independent investment banking firm Peter J. […]
Media comment is already frenziedly telling us that we're in uncharted political waters and that no single party will have an operating majority, so wholesale political horse-trading will follow. And it's a very good time for some media owner revenues - notably out-of-home and the newsbrands. […]
The Southeast Overtown/Park West Community Redevelopment Agency has delayed its vote on plans for an electronic billboard tower that could grant millions in incentives to the Miami agency in exchange for approval. Developer Michael Simkins compares his proposal for the Miami Innovation Tower, a 633-foot advertising tower with flashing LED billboards, to the Gateway Arch in St. […]
As a CMO you must regularly test, benchmark and revise your investments to find the magic media mix that demonstrates ROI. While the “connected home” was once thought to be the future, it’s the connected consumer who has transformed retail marketing. Fueling today’s on-the-go shopper are all-time low gas prices and reduced unemployment at 5.6%, a six-year low. […]
Some of the largest retailers have been looking at augmented reality (AR) for years as one of those technology advancements with huge potential to reach shoppers who are constantly on their mobile devices, aiming to connect with shoppers while either in the store, or even while outside the store to bring them into the store. […]
Outdoor media provider, APN Outdoor, has announced that the final market in its Eastern Seaboard XtrackTV offering will be available for sale in the coming weeks with the Brisbane network to go live in June, this year. APN Outdoor will be expanding its digital rail network, XtrackTV, into the Brisbane market following the successful launch in Sydney and Melbourne last year. […]
BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, as well as a first-mover in the in-flight and on-train Wi-Fi market, today announced that Guangzhou Meizheng Advertising Co., Ltd. […]
Automation & Creativity. The rise of programmatic technologies have created opportunities and challenges for every player in the marketing and media ecosystem. Businesses are restructuring, sales teams are evolving, and the knowledge and skill sets required for success have changed dramatically. […]
As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and more viewers are watching until the end. […]
The Bloomberg Hub delivers a unique business travel experience, providing timely and relevant news, data and information within a visually compelling, technology-driven space. […]
The companies out there that do LCD panel enclosures for advertising and retail generally do a great job with the important engineering bits like heating and cooling, and durability in the face of an ever abusive general public. Where they don’t tend to excel is design. They tend to look like squared-off steel slabs. […]
It’s no secret that Airports have always been a hot spot for advertising. As this area becomes more competitive, in terms of technology, it has become essential for advertisers to take advantage of using Digital Signage. Static printed advertising is fast becoming an outdated medium where there is such a strong Digital Signage presence. […]
