Editors’ Picks

Posterscope’s Media Digest November 2015: the latest OOH advertising research and insights

Media Digest is Posterscope’s bi-annual update of the latest research and insight from the OOH advertising industry. […]

Mon, Nov 30, 2015 at 2:22 AM

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CBS News: Can a billboard campaign help Ben Carson win Iowa?

If you're driving into Des Moines from the airport, it's hard to miss Ben Carson's gaze. He stares at you from a billboard prominently situated on Fleur Drive, leading into downtown. That billboard, which proclaims, "Welcome to Iowa! […]

cbsnews.com
Mon, Nov 30, 2015 at 2:20 AM

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OMA Research: Five Reasons to Buy Outdoor This (Australian) Summer (free download from OMA Summer)

Outdoor in summer: 1. Delivers an even bigger audience as people are out and about. 2. […]

Mon, Nov 30, 2015 at 2:17 AM

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‘The 6 God’ campaign renews faith in out-of-home advertising (Marketing mag)

Clear Channel Canada billboard #GEW 1030 is a 61 x 31-foot westbound-facing structure situated alongside the Gardiner Expressway at Sherbourne Street in Toronto’s east end. In industry parlance, it is known as a “Spectacular” because of its vast size. […]

marketingmag.ca
Mon, Nov 30, 2015 at 2:14 AM

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The Outdoor Media Association of Australia: Winners of the Creative Collection competition for Q3 2015

Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the best Out-of-Home (OOH) creative and innovative advertisements. Launched in 2013, the competition is now in its third year and continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world. […]

oma.org.au
Mon, Nov 30, 2015 at 2:11 AM

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The OMA brings regulators and industry together to talk ‘big cities’ (OMA)

Last week the Outdoor Media Association (OMA) ran an industry-led urban design workshop, ‘Is Good Urban Design in the Eye of the Beholder?’ aimed at giving local governments across NSW the chance to describe their vision for their cities and help the Outdoor industry see where Out-of-Home (OOH) fits into this vision. […]

oma.org.au
Mon, Nov 30, 2015 at 2:09 AM

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Five of Australia’s leading marketers share their outdoor brand stories (OMA Summer)

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Mon, Nov 30, 2015 at 1:58 AM

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Australia: Outdoor advertising stocks shine (The Bull)

As a nasty storm approached South-East Queensland, a local insurer advertised its home and contents insurance products. Nothing unusual about that. Except that the ad was created for digital outdoor advertising media quickly in response to the weather. […]

thebull.com.au
Sun, Nov 29, 2015 at 8:00 PM

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Context must drive the agenda for digital signage says Chris Chubb of Green Room (Retail Design World)

We’ve heard the argument that there’s no need to put screens into stores as all customers are now equipped with a screen in their pocket. Do we agree with this thinking? Well no, not really, because as retail designers we have control over the content on screens in our store environments but not over the content consumers choose to accept onto their own mobile screens. […]

retaildesignworld.com
Sun, Nov 29, 2015 at 7:48 PM

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Optician integrates screens with social media mirror display (Retail Design World)

A touch-enabled and connected point of sale unit at London optician Kite GB is using a 42” diagonal Zytronic screen integrated into a mirror, to allow customers to take photos of themselves wearing different frames and share them via social media channels for feedback from friends. […]

retaildesignworld.com
Sun, Nov 29, 2015 at 7:44 PM

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New software tool offers OOH audience measurement in South Africa (The Media)

The Out of Home Measurement Council (OMC) has developed a solution that may just revolutionise the local OOH landscape. Enlisting the services of Telmar and CUENDE Infometrics, they are in the midst of developing a valuable and easily accessible audience measurement tool for OOH called Quantum. […]

themediaonline.co.za
Fri, Nov 27, 2015 at 7:11 AM

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Best of October Creative Campaigns: Contactless Payments, Virtual Experiences and Experiential (JCDecaux)

Technology and experiential made up the best creative campaigns in October. We saw some amazing submissions with advertisers embracing technology and allowing their audience to get closer to the brand through experience. Check out the best campaigns from October as voted by JCDecaux teams around the world. […]

jcdecaux-oneworld.com
Thu, Nov 26, 2015 at 4:27 PM

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How ad tech is transforming the OOH space in the UK (Exchange Wire)

Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming the OOH space. How has digital impacted demand for ‘paper and paste’ OOH campaigns over the last decade? OOH is one of the oldest forms of advertising and has gone through many incarnations, from posters using lithography to roadside billboards and digital screens. […]

exchangewire.com
Thu, Nov 26, 2015 at 4:25 PM

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Captive Media wins Best Out of Home Content at The 2015 Drum Content Awards (Linkedin)

The Award was presented at a glittering ceremony attended by over 350 of London’s top creative agencies and their clients. […]

Thu, Nov 26, 2015 at 4:20 PM

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We will continue our investment into making the OOH medium accountable: Posterscope’s Global CEO Annie Rickard (Exchange 4 Media)

Annie Rickard was a founder of Posterscope UK. Since 2001, has led the development of the global network which is now Posterscope Worldwide. She is now Global CEO of Posterscope. […]

exchange4media.com
Thu, Nov 26, 2015 at 4:17 PM

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