JCDecaux SA, has completed the acquisition of Continental Outdoor Media in partnership with a community owned investment company, Royal Bafokeng Holdings (RBH), with a shareholding split of 70/30. […]
Test data that proves the value of digital menu boards has been available for several years. However, you have to take advantage of the many features of the digital menu boards in order to obtain their full value. I say that because, for various reasons, restaurant chains have been very slow to take advantage of many of the primary features of digital menu boards. […]
Out-of-home (OOH) advertising builds brands and drives transactions with a powerful mix of formats, locations, and technology that surrounds audiences away from home, where they spend 70% of their waking hours. Learn more about the value of OOH in this video from the OAAA. […]
The costs of not using digital signage now exceed its costs of use and operations as outlined in this summary article of InfoComm15 by Lyle Bunn. This “opportunity cost” tipping point has been brought about by improved price/performance of the medium and the ways that it is being applied to address a vast range of communications needs. […]
Suncorp Bank has partnered with Adshel and Starcom Brisbane on a new digital out-of-home campaign which tracks its mobile lender network across Sydney in real time. The campaign uses an Adshel create app to highlight the location of Suncorp’s mobile lenders via GPS in real time. […]
In preparation of the upcoming Apple Music launch on June 30, Apple installed a gigantic billboard in Times Square this week advertising its unique live-streaming Beats 1 radio service. […]
Monster Media and Aerva have reached a settlement in the patent infringement action filed by Monster on 13th February 2015 in the United States District Court for the Southern District of New York. The terms of the settlement are confidential. Stephen Randall, EVP Mobile and Social Technology, Monster Media, commented, “We are glad to have reached this settlement with Aerva. […]
Cross-track digital media system operator XTD Limited has unveiled what it says are "the world's first" open-air, cross-track digital media installations leading to the launch of the media network in another major Australian city, according to a company announcement. […]
It has been three-plus years since the first Android-driven digital signage players and supporting software platforms came on the marketplace. Pretty quickly, there were more than 70 options out there. Some companies like BroadSign have seen some big success in going down the Android road, whereas not much has happened for some other companies that put in the time and resources. […]
Custom content, including two motion identities, two 60-second videos, more than 50 branded pictures, has contributed to an increase in food and drink sales as well as banquet bookings for an Italian restaurant in Santa Clara, California. […]
Here’s another very clever idea enabled by the guys at LivePoster in the UK – a digital poster tied-in to smartphone-sensing data that tells passers-by whether a pub is busy and suggests dropping in for a drink. The Spirits Business trade publication reports how booze giant Diageo is behind a digital poster trial tied to a small set of pubs around London. […]
Technology, content and business needs change, so you adapt and change to meet those needs. […]
Interactive touchscreen campaign debuts at bus shelters across Boston. […]
Lenovo will start selling a $129 Windows PC on a stick next month – a rival to Intel’s ComputeStick that could be used as a low-end digital signage player and compete with Android, Chromebox and raspberry Pi-driven players in the tiny, cheap class. […]
A pair of companies long active in digital signage and digital out of home have reached an out of court patent dispute settlement that could have broader implications for the use of social media feeds on networked digital screens. Boston-based software and solutions firm Aerva has reached a settlement in a patent infringement action filed by Orlando-based media firm Monster Media on Feb. […]
