Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings. […]
If 2013 was (finally) the year of mobile advertising, 2014 will be the death of it. Not because the importance of mobile will diminish. Rather, it will become so vital to marketers that the idea of planning mobile in a silo will quickly seem dated. […]
Where does the man about to run the world's new largest advertising agency see the biggest opportunity? Digital. And he's already moving in. […]
It’s nothing short of amazing how businesses have expanded, new industries have been created, and cottage industries have become multi-million (or billion) dollar integrations into the larger Borg-like entities of Google, Yahoo, and the like under the banner of social media. […]
As we enter another year, here are five predictions for the direction video will take and how it will shape the ad-tech landscape: 1. 2014 will be the year of mobile. Year after year, predictions about “the year of mobile” appear, but 2014 will be the year that mobile video ads truly start to take shape. […]
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Technology turns glass panes into video screens and could soon gauge the age and gender of passers-by – and their attention span. Video is coming to a pane of glass near you as Hong Kong inventors look to change the face of advertising and entertainment in Asia. […]
Paramount Pictures released Anchorman 2 in theaters on December 13, 2013. This movie set the bar for movie releases to a whole new level. Chances are you got to know Ron Burgundy well before the sequel in theaters. […]
NEC now adds its displays to a growing line-up of HDBaseT enabled products. […]
If you’re familiar with the digital place-based space, you’ve heard Sue Danaher’s name. […]
ISE 2014 is the perfect occasion to convey an important message: Digital signage can drive any communication scenario regardless of its size or complexity – and this is no longer a domain reserved for techies! […]
Drivers are not distracted by digital billboards alongside roads, according to a study conducted by the Department of Transportation (DOT). The study, which was released by the Federal Highway Administration (FHA), found that drivers are not any more likely to be distracted by digital billboards than stationary signs. […]
Today inMarket is beginning a huge rollout of iBeacons to grocery stores including Safeway and Giant Eagle locations in Seattle, San Francisco and Cleveland. The rollout will place the Bluetooth LE beacons at the entry of over 200 stores in the coming weeks and more after that. […]
Apps such as Google Maps and FourSquare have long used location data to try to improve the average person’s mobile experience. But that could be just the tip of the location iceberg as Bluetooth’s latest technology revolutionizes how people interact with everyday objects and places. […]
Reach Potential Customers in the Right Place at the Right Time "Location, location, location" was once only a mantra in real estate, but it"s found a new home in marketing as brands tighten their targeting on in-store shoppers. With the ubiquity of mobile devices and advances in location technology, brands can now send real-time, relevant ads to shoppers about to buy. […]
