Kinetic Worldwide Launches World’s First Tool To Measure Out-of-Home Ads’ Social Media Value (Bulldog Reporter)
Kinetic Worldwide, a specialist in activating on-the-move audiences through location-based media, announced the launch of Social Amplification Score (SAS) powered by FUEL Intelligence, an analytics and technology specialist, the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an out of home (OOH) media spend. […]
Thu, Feb 25, 2016 at 12:51 AM