Tuesday, June 28, 2022

Editors’ Picks

Thursday, December 26, 2013 Thu, Dec 26, 2013

The year that was: 5 advertising trends from 2013

The adverting industry appears to be locked into the perpetual cycle of continuous change, fuelled by the combination of the rapid and ongoing evolution of new and disruptive technologies and the increasing intensity of competition over the advertising dollar. In this look back across the year, Rob Livingstone writes on five emerging trends that have begun or taken off in the last twelve months. […]

Thu, Dec 26, 2013 at 4:14 PM

Tuesday, December 24, 2013 Tue, Dec 24, 2013

Five Resolutions for Out-of-Home Advertising to Kickstart the Year

In 2013, the Out-of-Home industry consecutively grew each quarter, extending the upward streak begun in 2010. Advertising technologies barely possible a year ago -- NFC and geo-fencing -- became tangible elements in engaging media campaigns. As the physical and digital worlds continue to blur, Out-of-Home stands ready to break the mold of traditional media planning. […]

Tue, Dec 24, 2013 at 2:25 PM

Wireless Ronin Wins 2014 DIGI Award for Best New Content Management Software

Wireless Ronin Technologies, Inc, a leading digital marketing technologies solutions provider, has received the 2014 DIGI Award for Best New Content Management Software for the latest release of its flagship software platform, RoninCast® 4.2. The annual DIGI Awards recognize the leading software and service providers, resellers, and integrators in the digital signage industry. […]

Tue, Dec 24, 2013 at 2:51 AM

Monday, December 23, 2013 Mon, Dec 23, 2013

Mobile Advertising Market to Top $38 Billion by 2018: Berg

There are considerable regional differences in the format distribution depending on the level of maturity and local preferences across markets. The total value of the global mobile marketing and advertising market will grow from $9.4 billion in 2012 at a compound annual growth rate (CAGR) of 26 percent to $38.1 billion in 2018, according to a research report from analyst firm Berg Insight. […]

Mon, Dec 23, 2013 at 5:59 PM

A Look Ahead: What Programmatic Will Mean for Location-Based Media in 2014

At least once a week, I’ll see a story or overhear a conversation in which someone says programmatic media buying is killing independent media agencies.  People will ask me my thoughts on the matter, and I’ll usually chuckle a little and tell them there’s nothing to be afraid of.  But the questions—and the articles and conversations—keep coming. […]

Mon, Dec 23, 2013 at 3:06 PM

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